Turn your passion for sport into a rewarding business career.

The one-year Sport Business Management Ontario College Graduate Certificate program prepares you for an exciting career in the ever-growing, multibillion-dollar sport industry.

Interact with industry professionals in Canada`s capital, where there are variety of professional sport franchises and more national sport-governing bodies than any city in Canada. Leading industry experts share their insights about and experience with the tools and strategies for success in sport business management.

The program builds on basic business operations such as finance, economics, sales and marketing applied specifically to the sporting environment. You develop knowledge and skills to:

• drive revenue through ticket sales and corporate sponsorship
• strengthen interaction and engagement with audiences through digital analytics and digital marketing
• support safe sport initiatives, equity, diversity and inclusion in sport
• manage the sporting event experience for a variety of audiences
• prepare for employment in a wide variety of sport agencies including:
• major professional sport teams
• national sport organizations
• community teams
• e-sport leagues, or
• running your own sport-related business

Through field placement opportunities with professional, national and local sport organizations, you gain networking and work experience to help start your career in the sport management world. Through a capstone project, you use business plan development skills as you work in teams with a Canadian sport industry partner to prepare a bid proposal for hosting a major sporting competition.

Graduates may find employment in professional, national and community sport organizations in a variety of areas, including:

• sport event management
• sport administration and finance
• sales and marketing
• sponsorship
• communications
• digital analytics
• sport tourism and bid planning
• sport policy development

SUCCESS FACTORS

This program is well-suited for students who:

• Have a passion for sport.
• Possess excellent time-management skills.
• Are well-organized, energetic and enjoy working with people.
• Have interest in planning and executing sport business initiatives.
• Are motivated to lead.

Careers

Graduates may be employed in a wide range of sport management activities: event planning; sales; marketing; facility management; and, business administrative positions within professional sport, national and provincial sport governing bodies, public agencies, community recreation departments, sporting goods companies, sport marketing agencies, sport agent operations and athletic service organizations.

Pathways

Please use our Pathways tool to search for pathway options.

The graduate has reliably demonstrated the ability to:

1. Develop ongoing strategies and plans to enhance personal and professional growth as a leader in the sport business industry.
2. Leverage technology and research to analyze data in support of business decision-making, and opportunity identification.
3. Apply accounting and financial management skills to the analysis and management of a sport organization.
4. Communicate information in multiple formats suitable for a variety of audiences to support sport business management and operations.
5. Research and develop strategic marketing plans that meet the needs of a sport business or organization.
6. Develop sponsorship programs/packages that support the goals of a sport organization.
7. Develop and implement customer service and selling strategies to meet the needs of sport business stakeholders.
8. Manage a sport organization in accordance with the legal and ethical standards, and governance practices of the sport industry profession.
9. Coordinate and apply human resource management strategies to optimize staff and volunteers` contributions to a sport organization, enterprise or event.
10. Develop business plans for bidding on and hosting sporting events using sport tourism and event management best practices.
11. Use evidence-based strategies to mitigate risk and promote positive experiences in the sport industry.
12. Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Application Information

SPORT BUSINESS MANAGEMENT
Program Code 6073X01FWO

Applications to full-time day programs must be submitted with official transcripts showing completion of the academic admission requirements through:

ontariocolleges.ca
60 Corporate Court
Guelph, Ontario N1G 5J3
1-888-892-2228

Students currently enrolled in an Ontario secondary school should notify their Guidance Office prior to their online application at www.ontariocolleges.ca.

Applications for Fall Term and Winter Term admission received by February 1 will be given equal consideration. Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available.

International applicants please visit this link for application process information: https://algonquincollege.force.com/myACint/.

For further information on the admissions process, contact:

Registrar`s Office
Algonquin College
1385 Woodroffe Ave
Ottawa, ON K2G 1V8
Telephone: 613-727-0002
Toll-free: 1-800-565-4723
TTY: 613-727-7766
Fax: 613-727-7632
Contact: https://www.algonquincollege.com/ro

Program Resources

In order to progress from one program level to the next level, as well as graduate from the program, students must attain an overall average grade of 60% (or a C- or a 1.7 GPA).

Within the field placement courses, students are required to participate in at least three special projects per term, with the coordinator`s approval, in addition to field placements.