Turn your passion for sport into a rewarding business career.

Interact with industry professionals in Canada's capital, which has more national sport-governing bodies than any other city in Canada
Gain industry experience by competing in a capstone real-world business solutions development package contest nicknamed 'The Bid', with a Canadian sport industry partner
Gain insight and guidance from leading industry experts who share their tools and strategies for success in the field

Program Availability and Schedule

Availability

Open

Closed

Waitlisted

Start Term

Availability

International
Availability

Competitive?

Fall 2027

Schedule

Coming soon - a schedule that will show when each Level of the program will be delivered. See the Courses tab for further details on the Levels within this program.

Program Summary

Credential

Ontario College Graduate Certificate (1 Year)

Program Delivery

View delivery information

Program Code

6073X01FWO

Area of Interest

Business

School

School of Business and Hospitality

Campus

Ottawa

Work Integrated Learning

Field Work Placement

Eligible for Post-Graduation
Work Permit?

The one-year Sport Business Management Ontario College Graduate Certificate program prepares you for an exciting career in the ever-growing, multibillion-dollar sport industry.

Interact with industry professionals in Canada's capital, where there are variety of professional sport franchises and more national sport-governing bodies than any city in Canada. Leading industry experts share their insights about and experience with the tools and strategies for success in sport business management....(read more)

Overview

Turn your passion for sport into a rewarding business career.

The one-year Sport Business Management Ontario College Graduate Certificate program prepares you for an exciting career in the ever-growing, multibillion-dollar sport industry.

The program builds on basic business operations such as finance, economics, sales and marketing applied specifically to the sporting environment. You develop knowledge and skills to:

drive revenue through ticket sales and corporate sponsorship
strengthen interaction and engagement with audiences through digital analytics and digital marketing
support safe sport initiatives, equity, diversity and inclusion in sport
manage the sporting event experience for a variety of audiences
prepare for employment in a wide variety of sport agencies including: major professional sport teams, national sport organizations, community teams, e-sport leagues, or running your own sport-related business

Through field placement opportunities with professional, national and local sport organizations, you gain networking and work experience to help start your career in the sport management world. Through a capstone project, you use business plan development skills as you work in teams with a Canadian sport industry partner to prepare a bid proposal for hosting a major sporting competition.

Graduates may find employment in professional, national and community sport organizations in a variety of areas, including:

sport event management
sport administration and finance
sales and marketing
sponsorship
communications
digital analytics
sport tourism and bid planning
sport policy development

Courses

Programs at Algonquin College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with virtual learning activities. Upon registration, each full-time student is provided an Algonquin email account which is used to communicate important information about program or course events.

Expand all Collapse all

Level 01

Code

Course Name & Description

Hours

Code:

FLD2119

Course Name:

Field Placement 1

Course Description:

Field work provides students with the opportunity to apply their skills and knowledge to a professional or amateur sport business, service o... + Read More

Hours:

84.0

Code:

MGT2120

Course Name:

Introduction to Sport Management

Course Description:

Sport Management professionals combine the administration of sport with the fundamentals of business to work as leaders in an ever-changing ... + Read More

Hours:

42.0

Code:

MGT2124

Course Name:

Driving Revenue in Sport Applied Project

Course Description:

One of the main revenue sources for Canadian sport organizations is ticket sales. Students examine strategies to sell tickets through a vari... + Read More

Hours:

42.0

Code:

MGT2130

Course Name:

Communication in Sport

Course Description:

The ability to communicate one's message to specific audiences is critical to success in the business environment. Students develop the comm... + Read More

Hours:

42.0

Code:

MGT2139

Course Name:

Sport Tourism

Course Description:

Sport tourism is one of the fastest growing segments of the multi-billion-dollar tourism industry. Sport tourism encompasses both the hostin... + Read More

Hours:

42.0

Code:

MGT2152

Course Name:

Sport Event Management

Course Description:

Much of the contemporary sport landscape revolves around the production of live sporting events. Students explore a variety of specific even... + Read More

Hours:

42.0

Level 02

Code

Course Name & Description

Hours

Code:

FLD2125

Course Name:

Field Placement 2

Course Description:

Working for a professional or amateur sport business, service or organization provides the opportunity for students to build on previous wor... + Read More

Hours:

126.0

Code:

MGT2126

Course Name:

Sport Economics

Course Description:

In order to thrive as a business, decisions are made based on sound economic theory and practice. Students examine the financial elements of... + Read More

Hours:

42.0

Code:

MGT2128

Course Name:

Marketing Sport

Course Description:

Contemporary marketing practices and skills are central to the financial success of any business, including sport. Students analyze the role... + Read More

Hours:

42.0

Code:

MGT2129

Course Name:

Major Games and Bid Planning

Course Description:

Bidding to host a sporting event is an opportunity to convince that you are capable of planning, organization and implementing an economical... + Read More

Hours:

42.0

Code:

MGT2153

Course Name:

Sport Analytics

Course Description:

Data analytics is an emerging strategy that creates a competitive advantage in the world of sport. Students evaluate how data-driven decisio... + Read More

Hours:

42.0

Level 03

Code

Course Name & Description

Hours

Code:

FLD2131

Course Name:

Field Placement 3

Course Description:

Field work experiences offer students the opportunity to leverage their knowledge and skills in professional work environments. Students wor... + Read More

Hours:

126.0

Code:

MGT2132

Course Name:

Legal and Ethical Issues in Sport

Course Description:

Sport organizations face an array of legal and ethical issues that must be addressed proactively and reactively. Focus is on the legal requi... + Read More

Hours:

42.0

Code:

MGT2134

Course Name:

Corporate Sport Sponsorship

Course Description:

Corporate support provides additional opportunity for funding in addition to member fees and public subsidy. Students evaluate and analyze t... + Read More

Hours:

42.0

Code:

MGT2136

Course Name:

Sport Policy

Course Description:

Throughout the sporting world there has been an increase in governmental intervention and public funding to enhance opportunities for partic... + Read More

Hours:

42.0

Collapse All

Careers & Pathways

Careers

Graduates may be employed in a wide range of sport management activities: event planning; sales; marketing; facility management; and, business administrative positions within professional sport, national and provincial sport governing bodies, public agencies, community recreation departments, sporting goods companies, sport marketing agencies, sport agent operations and athletic service organizations.

Pathways

Please use our Pathways tool to search for pathway options.

View all Algonquin College pathways

Learning Outcomes

The graduate has reliably demonstrated the ability to:

Develop ongoing strategies and plans to enhance personal and professional growth as a leader in the sport business industry.
Leverage technology and research to analyze data in support of business decision-making, and opportunity identification
Apply accounting and financial management skills to the analysis and management of a sport organization.
Communicate information in multiple formats suitable for a variety of audiences to support sport business management and operations.
Research and develop strategic marketing plans that meet the needs of a sport business or organization.
Develop sponsorship programs/packages that support the goals of a sport organization.
Develop and implement customer service and selling strategies to meet the needs of sport business stakeholders.
Manage a sport organization in accordance with the legal and ethical standards, and governance practices of the sport industry profession.
Coordinate and apply human resource management strategies to optimize staff and volunteers' contributions to a sport organization, enterprise or event.
Develop business plans for bidding on and hosting sporting events using sport tourism and event management best practices.
Use evidence-based strategies to mitigate risk and promote positive experiences in the sport industry.
Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Tuition & Fees

Get an idea of how much each semester will cost with our Tuition and Fee Estimator.

Textbook and course material costs are available on the Algonquin College bookstore website.

2026/2027 Academic Year

Tuition and related ancillary fees for this program can be viewed by using the Tuition and Fees Estimator tool at www.algonquincollege.com/fee-estimator

Further information on fees can be found by visiting the Registrar's Office website at www.algonquincollege.com/ro

Fees are subject to change.

Admissions Requirements

Select the Academic Year:

Admissions Next Steps

Program Eligibility

Ontario College Diploma, Ontario College Advanced Diploma, Degree or equivalent
Applicants with partial post-secondary education (minimum two years full-time, in good academic standing) and relevant work experience may be considered for admission.These applicants will be assessed individually and will be required to complete an Eligibility Package. Eligibility Package submission details can be found on the Algonquin College Additional Admission Requirements website: www.algonquincollege.com/admissionspackages
Applicants with international transcripts must provide proof of the subject specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL Internet-based (iBT) tests taken prior to January 21, 2026 overall 88, with a minimum in each component: Reading 22; Listening 22; Speaking 22; Writing 22; OR TOEFL Internet-based (iBT) tests taken after January 21, 2026 overall 4.5, with a minimum in each component: Reading 4.5; Listening 4.5; Speaking 4.5; Writing 4.5; OR Duolingo English Test (DET) Overall 120, minimum of 120 in Literacy and no score below 105.

Application Information