Nurture your creative skillset to boost your career in marketing.

Enjoy a more personalized learning environment with our small classes
Benefit from supportive and experienced faculty who are active in their industry
Gain the latest and best industry-specific knowledge and skills to be career-ready upon graduation

Program Availability and Schedule

Availability

Open

Closed

Waitlisted

Start Term

Availability

International
Availability

Competitive?

Spring 2024

Schedule

Spring 2024

Level 01

Fall 2024

Level 02

Winter 2025

Break

Spring 2025

Level 03

Fall 2025

Level 04

Program Summary

Credential

Ontario College Diploma (2 Years)

Program Code

0214E01FXA

Area of Interest

Business

School

School of Business and Hospitality

Campus

CDI - Mississauga

Other Campuses

Ottawa

Other Delivery Options

Full-time Online
Part-time Online

Work Integrated Learning

Field Projects

NOTE:

The Fall 2024 and Winter 2025 intakes of this program have been suspended.

Algonquin College has partnered with CDI College, a private career college located in the Greater Toronto Area to deliver this program to international students at their campus in Mississauga, Ontario.

The two-year Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles. Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire....(read more)

Overview

Nurture your creative skillset to boost your career in marketing.

Learn about how marketing affects the operations of a business - from product conception to launch and delivery.

Explore concepts such as:

marketing to the consumer and business marketplace
product and pricing strategies
marketing planning and decision-making
global marketing
marketing communications and promotions
marketing research
professional selling
sales management
digital marketing and distribution

Complete hands-on assignments that involve case studies, simulation platforms, research assessments and role-playing. You also have the opportunity to work with industry clients in the program, including developing a full marketing plan for a local client.

After you graduate, you can pursue employment in a wide range of marketing opportunities, including:

sales (both business-to-business and business-to-consumer)
sales promotion
advertising
web and digital marketing
social media
marketing research and planning
purchasing
customer service
product/brand management

The program also provides a great foundation for additional Algonquin College post-secondary accreditation opportunities through graduate credit transfer agreements, including:

Business Administration - Marketing or Advertising and Marketing Communications Management Ontario College Advanced Diploma
Bachelor of Commerce (Marketing) (Honours)
Bachelor of Digital Marketing Communication (Honours)
Three-year Bachelor of Commerce and four-year Bachelor of Business Administration Degree opportunities through joint Algonquin College and Nipissing University agreement
other degree programs through various University Degree program articulation agreements

NOTE: See Additional Information for details regarding program progression for standard and co-op versions of the program.

SUCCESS FACTORS

This program is well-suited for students who:

Are excited by the prospect of taking a hands-on approach to learning and interacting with industry clients and business leaders.
Are seeking a career path that offers a range of employment opportunities and places them at the centre of an organization`s decision-making processes and creative execution.
Enjoy interacting with others in a group setting.
Are interested in examining business situations and creating customized solutions.

Courses

Programs at Algonquin College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with virtual learning activities.

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Level 01

Code

Course Name & Description

Hours

Code:

ACC2214Z

Course Name:

Financial Information for Marketing

Course Description:

Students are introduced to management accounting information used by the marketing manager to make financial decisions. Computer application... + Read More

Hours:

42.0

Code:

BUS2301Z

Course Name:

Business Computer Applications

Course Description:

The knowledge gained in this course provides students with a solid foundation for future learning in other studies, and in business. Student... + Read More

Hours:

42.0

Code:

ENL1813Z

Course Name:

Communications I

Course Description:

Communication remains an essential skill sought by employers, regardless of discipline or field of study. Using a practical, vocation-orient... + Read More

Hours:

42.0

Code:

MKT2205Z

Course Name:

Marketing Foundations

Course Description:

Students are introduced to the fundamentals of marketing, including the assessment of business environments to determine market potential. S... + Read More

Hours:

56.0

Code:

MKT2216Z

Course Name:

Skills Transferable to Business

Course Description:

Learners develop foundational business skills to help them successfully graduate and prepare for the workforce. The focus is on preparing le... + Read More

Hours:

42.0

Code:

QUA0002Z

Course Name:

Business Mathematics

Course Description:

Students review basic arithmetic and algebra, as well as mathematic tools and concepts required for solving problems found in a business env... + Read More

Hours:

42.0

Level 02

Code

Course Name & Description

Hours

Code:

ENL1823Z

Course Name:

Communications II

Course Description:

Students continue to expand their practical writing and speaking skills for successful communication in business. Using real-life scenarios ... + Read More

Hours:

42.0

Code:

MKT2206Z

Course Name:

Product and Pricing Strategies

Course Description:

Students acquire an in-depth appreciation for product and pricing strategies and tactics. Students gain a thorough appreciation for the new ... + Read More

Hours:

56.0

Code:

MKT2219Z

Course Name:

Marketing Research I

Course Description:

Students explore the foundations of marketing research principles, how marketing research is used to inform marketing decisions, and how it ... + Read More

Hours:

42.0

Code:

MKT2282Z

Course Name:

Professional Selling

Course Description:

Students develop the selling skills they require during a business career. Major topics studied include the importance of the selling functi... + Read More

Hours:

56.0

Code:

QUA0008Z

Course Name:

Statistics

Course Description:

Descriptive methods of data classification, sampling, collecting, organizing, and presentation of data in order to evaluate various business... + Read More

Hours:

42.0

Choose one from equivalencies

Code:

GED0214Z

Course Name:

General Education Elective

Course Description:

Students choose one course, from a group of general education electives, which meets one of the following five theme requirements: Arts in S... + Read More

Hours:

42.0

Level 03

Code

Course Name & Description

Hours

Code:

MKT2207Z

Course Name:

Marketing Channels

Course Description:

Students gain an understanding of how businesses leverage distribution channels within their marketing mix, both strategically and tacticall... + Read More

Hours:

56.0

Code:

MKT2217Z

Course Name:

Global Marketing

Course Description:

Students learn about the issues and the decisions required for businesses to succeed in the global marketplace. The course makes extensive u... + Read More

Hours:

42.0

Code:

MKT2283Z

Course Name:

Sales Management

Course Description:

Students are provided with insight and knowledge pertaining to the key issues involved in the field of sales management. Emphasis is placed ... + Read More

Hours:

56.0

Code:

MKT2286Z

Course Name:

Marketing Research II

Course Description:

Students apply the theory of sound marketing research to understand its importance in the managerial decision-making process in today's comp... + Read More

Hours:

42.0

Code:

MKT2291Z

Course Name:

Integrated Marketing Communications I

Course Description:

Students are provided with an in-depth look at the marketing communications mix elements. The role of advertising and promotion, and how the... + Read More

Hours:

56.0

Choose one from equivalencies

Code:

GED0214Z

Course Name:

General Education Elective

Course Description:

Students choose one course, from a group of general education electives, which meets one of the following five theme requirements: Arts in S... + Read More

Hours:

42.0

Level 04

Code

Course Name & Description

Hours

Code:

MKT2208Z

Course Name:

Digital Marketing

Course Description:

Students focus on digital marketing strategies using a broad range of online marketing tools. Establishing key messages, building engagement... + Read More

Hours:

56.0

Code:

MKT2213Z

Course Name:

Skills for the Workplace

Course Description:

Students focus on planning and enhancing the skills required to pursue the next phase of their career preparation. The course contains two s... + Read More

Hours:

28.0

Code:

MKT2260Z

Course Name:

Industry Marketing Plan

Course Description:

Students apply concepts to an industry client. Working in teams, students create a marketing plan for a local business. The course works in ... + Read More

Hours:

70.0

Code:

MKT2261Z

Course Name:

Marketing Plan Project Field Work

Course Description:

Student teams are assigned to work with an industry client to research all aspects of the client's business including all pertinent internal... + Read More

Hours:

42.0

Code:

MKT2292Z

Course Name:

Integrated Marketing Communications II New Media

Course Description:

Further insight into current trends and developments in interactive and digital communications, media relations, event marketing and sponsor... + Read More

Hours:

56.0

Choose one from equivalencies

Code:

GED0214Z

Course Name:

General Education Elective

Course Description:

Students choose one course, from a group of general education electives, which meets one of the following five theme requirements: Arts in S... + Read More

Hours:

42.0

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Careers & Pathways

Careers

Graduates may be employed in a wide range of marketing activities, including sales (both business-to-business and business-to-consumer), sales promotion, advertising, web and digital marketing and social media, marketing research and planning, purchasing, customer service and product/brand management. Opportunities may be available with domestic and international retailing, manufacturing, service and wholesaling firms, and in government departments and agencies. In addition to employment in the public and private sectors, some graduates may pursue self-employment opportunities.

Pathways

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Advertising and Marketing Communications Management

Bachelor of Business (Honours) in Marketing

Bachelor of Business (Honours) in Marketing and Management

Bachelor of Business Administration

Bachelor of Business Administration in Sustainability and International Business

Bachelor of Business in Marketing

Bachelor of Commerce (Marketing) (Honours)

Bachelor of Commerce (Post Diploma)

Bachelor of Commerce with Major (Post Diploma)

Bachelor of Digital Marketing Communications (Honours)

Bachelor of Event, Sport, and Entertainment Management (Honours)

Bachelor of Hospitality and Tourism Management

Bachelor of Human Resources and Labour Relations

Bachelor of Management (3 year) (Post Diploma)

Bachelor of Marketing with MBA option

Honours Bachelor of Arts in Social Innovation

Various Degree Programs

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Please note: There may be more pathways available for this program than are listed here. Please use our Pathways search tool to see every option.

View all Algonquin College pathways

Learning Outcomes

The graduate has reliably demonstrated the ability to:

Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
Contribute to the development of strategies related to pricing for a product, good and/or service.
Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
Participate in conducting market research to provide information needed to make marketing decisions.
Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
Develop learning and development strategies to enhance professional growth in the field.
Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
Operate within a framework of organizational policies and practices, when conducting business of the organization.
Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Tuition & Fees

Get an idea of how much each semester will cost with our Tuition and Fee Estimator.

2023/2024 Academic Year

Tuition and related ancillary fees for this program can be viewed by using the Tuition and Fees Estimator tool at www.algonquincollege.com/fee-estimator

Further information on fees can be found by visiting the Registrar`s Office website at www.algonquincollege.com/ro

Fees are subject to change.

Additional program related expenses include:

Books and supplies can be purchased through CDI College.

Level 02 students incur up to $25 in expenses for pricing simulation tools associated with MKT2206Z.

Level 03 students incur up to $30 in expenses for research costs associated with MKT2284Z.

Level 04 students incur up to $30 in expenses for research costs associated with MKT2261Z.

Admissions Requirements

All applicants must satisfy both College Eligibility and Program Eligibility requirements.

Select the Academic Year:

Admissions Next Steps

College Eligibility

Ontario Secondary School Diploma (OSSD) or equivalent. Applicants with an OSSD showing senior English and/or Mathematics courses at the Basic Level, or with Workplace or Open courses, will be tested to determine their eligibility for admission; OR
Academic and Career Entrance (ACE) certificate; OR
General Educational Development (GED) certificate; OR
Mature Student status (19 years of age or older and without a high school diploma at the start of the program). Eligibility may be determined by academic achievement testing for which a fee of $50 (subject to change) will be charged.

Program Eligibility

English, Grade 12 (ENG4C or equivalent).
Mathematics, Grade 11 (MBF3C or equivalent).
Applicants with international transcripts must provide proof of the subject specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
IELTS-International English Language Testing Service (Academic) Overall band of 6.0 with a minimum of 5.5 in each band; OR TOEFL-Internet-based (iBT) Overall 80, with a minimum of 20 in each component: Reading 20; Listening 20; Speaking 20; Writing 20; OR Duolingo English Test (DET) Overall 110, minimum of 110 in Literacy and no score below 95.

Should the number of qualified applicants exceed the number of available places, applicants will be selected on the basis of their proficiency in English and mathematics.

Application Information