Nurture your creative skillset to boost your career in marketing.

The two-year Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles. Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire.

Learn about how marketing affects the operations of a business from product conception to launch and delivery.

Explore concepts such as:

• marketing to the consumer and business marketplace
• product and pricing strategies
• marketing planning and decision-making
• global marketing
• marketing communications and promotions
• marketing research
• professional selling
• sales management
• digital marketing and distribution

Complete hands-on assignments that involve case studies, simulation platforms, research assessments and role-playing. You also have the opportunity to work with industry clients in the program, including developing a full marketing plan for a local client.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op work term are subject to availability and academic eligibility. Admission to the co-op program takes place between Level 01 and Level 02 and does not guarantee a co-op placement.

This online version of the program is available only for Levels 01 and 02. After that, you have to go to the Ottawa campus to complete the rest of the program. You are only eligible for the co-op version of this program if you complete all levels on campus.

After you graduate, you can pursue employment in a wide range of marketing opportunities, including:

• sales (both business-to-business and business-to-consumer)
• sales promotion
• advertising
• web and digital marketing
• social media
• marketing research and planning
• purchasing
• customer service
• product/brand management

The program also provides a great foundation for additional Algonquin College postsecondary accreditation opportunities through graduate credit transfer agreements, including:

• Advertising and Marketing Communications Management Ontario College Advanced Diploma
• Bachelor of Commerce (Marketing) (Honours)
• Bachelor of Digital Marketing Communication (Honours)
• Three-year Bachelor of Commerce and four-year Bachelor of Business Administration Degree opportunities through joint Algonquin College and Nipissing University agreement
• Other degree programs through various University Degree program articulation agreements

NOTE: See Additional Information for details regarding program progression for standard and co-op versions of the program.

Careers

Graduates may be employed in a wide range of marketing activities, including sales (both business-to-business and business-to-consumer), sales promotion, advertising, web and digital marketing and social media, marketing research and planning, purchasing, customer service and product/brand management. Opportunities may be available with domestic and international retailing, manufacturing, service and wholesaling firms, and in government departments and agencies. In addition to employment in the public and private sectors, some graduates may pursue self-employment opportunities.

Pathways

Please note: There may be more pathways available for this program than are listed here. Please use our Pathways search tool to see every option.

The graduate has reliably demonstrated the ability to:

1. Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
2. Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
3. Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
4. Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
5. Contribute to the development of strategies related to pricing for a product, good and/or service.
6. Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
7. Participate in conducting market research to provide information needed to make marketing decisions.
8. Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
9. Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
10. Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
11. Develop learning and development strategies to enhance professional growth in the field.
12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
13. Operate within a framework of organizational policies and practices, when conducting business of the organization.
14. Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Application Information

BUSINESS - MARKETING
Program Code 0214E01FWO

Applications to full-time day programs must be submitted with official transcripts showing completion of the academic admission requirements through:

ontariocolleges.ca
60 Corporate Court
Guelph, Ontario N1G 5J3
1-888-892-2228

Students currently enrolled in an Ontario secondary school should notify their Guidance Office prior to their online application at www.ontariocolleges.ca.

Applications for Fall Term and Winter Term admission received by February 1 will be given equal consideration. Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available.

International applicants please visit this link for application
process information: https://algonquincollege.my.site.com/myac360/s/

For further information on the admissions process, please visit:
Admissions - Registrar's Office https://algonquincollege.com/ro/admissions/

Program Resources

Please note: Students who are unable to continue in the Co-Op Stream following Level 3 are eligible for a scheduled break before transitioning to the standard stream of the program.

CO-OP INFORMATION
All applicants apply directly to the non-co-op version of this program through OntarioColleges.ca or the International Application Portal. Eligible students may choose to apply to the co-op option two academic terms before their first co-op work term, subject to availability and academic standing.

Co-operative education (Co-op) provides students with the opportunity to integrate classroom learning with real-world experience through paid, program-related work terms. Two academic terms before their first co-op work term, students must actively participate in and complete a self-directed co-op preparation course, including required readiness activities and workshops.

Students are responsible for conducting a guided, self-directed job search and securing approved, paid co-op employment related to their program of study. Co-op students compete for positions alongside students from Algonquin College and other Canadian and international colleges and universities. While Algonquin College's Co-op & Career Centre supports students by developing co-op opportunities and providing guidance throughout the process, employment is not guaranteed. Co-op work opportunities may require students to relocate. All costs associated with participation-including travel, accommodation, work permits, visa applications, and other related expenses-are the responsibility of the student.

Co-op work terms are typically 14 weeks in duration and are completed during academic terms when students are not enrolled in classes. For details about the number and timing of co-op work terms in your program, please refer to the Courses tab on your program's webpage.

International students are responsible for ensuring they meet all co-op work permit requirements before participating in a co-op work term. Additional information is available at: www.algonquincollege.com/international/student-handouts

For more information about co-op programs, expectations, and general and program-specific co-op eligibility criteria, visit: www.algonquincollege.com/coop-career-centre

Levels 01 and 02 of the non-co-op program are also offered part-time and full-time through AC Online. NOTE: Level 03 and 04 must be completed full-time on campus. For more information please visit: algonquincollege.com/online

PROGRAM PROGRESSION