Crisis Communication and Public Information Management

Adopting a strategic approach to media engagement can be pivotal in effectively managing an incident and improving chances of successful recovery. Students discuss how traditional and social media can be leveraged in a crisis and how to proactively work with and communicate through the media to reach all key audiences and stakeholders. Through the examination of case studies and established communication best practices, students develop a strong foundation in the role of public information within emergency management. Emphasis is placed on the importance of transparency and narrative control in achieving effective and successful outcomes.