Marketing Foundations
Course: MKT2205
This course is part of the following part-time on campus and/or online program(s):
Students are introduced to the fundamentals of marketing, including the assessment of business environments to determine market potential. Students analyze the market to determine how to establish a competitive advantage and assess buyer behaviour. The four P's of marketing (product, price, promotion and place) are examined to determine the ideal set of marketing strategies and tactics to enhance an organization's competitive positioning.
Notes
Sections 841, 842, and 843 require you to register in the month prior to the course start date.
Winter 2018: Section 581 is a hybrid course (a combination of on campus and online).
All sections for this course are in progress.
Every attempt is made to ensure the accuracy of the information in this publication. The College reserves the right to modify or cancel any course, program, fee, timetable, or campus location at any time.