Digital Marketing
Course: MKT2218
Students focus on understanding and implementing digital marketing strategies using a broad range of online marketing tools. Establishing key messages, building engagement and effectively communicating with customers is essential in the digital landscape today. Students build a strong foundation in content marketing and management systems, social media marketing, search engine marketing and measurement analytics, all cornerstones to an effective digital strategy.
Prerequisites
MKT0019
All sections for this course are in progress.
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