INDUSTRY MARKETING PLAN

Course: MKT2260


This course is part of the following part-time on campus and/or online program(s):

Students apply concepts to an industry client. Working in teams, students create a marketing plan for a local business. The course works in tandem with MKT2261 (Field-work), MKT2208 (Digital Marketing) and MKT2292 (IMC II) allowing the student to develop and practise cross discipline and teamwork skills. Students conduct an in-depth analysis of internal and external marketing factors in order to uncover a target market and positioning opportunity for their industry client which provides the business a new market opportunity. Students then take this marketing strategy and develop a complementary marketing mix to leverage the identified market opportunity, a detailed implementation plan and financial analysis to prove the financial viability of their plan.

Prerequisites

MKT2207 and MKT2283 and MKT2286 and MKT2294

Corequisites

MKT2208 and MKT2261 and MKT2292


All sections for this course are in progress.

Every attempt is made to ensure the accuracy of the information in this publication. The College reserves the right to modify or cancel any course, program, fee, timetable, or campus location at any time.