Marketing
Course: MKT3501
This course is part of the following part-time on campus and/or online program(s):
- Bachelor of Business Administration (Trades Management) (Honours) – Pathway for Building Renovation Technology
- Bachelor of Business Administration (Trades Management) (Honours) – Pathway for Business – Trades
- Bachelor of Business Administration (Trades Management) (Honours) – Pathway for Motive Power Technician
- Bachelor of Business Administration (Trades Management) (Honours) – Pathway for Electrician Certification of Qualification
Marketing is an essential skill for individuals in literally every profession. However, for this program, students will examine the essentials of Marketing especially as it relates to trades. They will also be facilitated to develop awareness of integral marketing terminology and examine all aspects of the marketing environment including social, economic, legal, regulatory, competitive, and technological. Additional skills to which students will be exposed, include research and evaluation skills as they relate to current and relevant marketing strategies and campaigns for return on investment as it relates to their specific trades.
All sections for this course are in progress.
Every attempt is made to ensure the accuracy of the information in this publication. The College reserves the right to modify or cancel any course, program, fee, timetable, or campus location at any time.