What does Canada think about CCSR?
National Surveys on CCSR in Canada by Abacus Data Inc.
In partnership with the CCSR Conference, Abacus Data has been conducting national public opinion research on issues related to corporate and community social responsibility in Canada. David Coletto, Abacus' CEO, is the Official Pollster for the CCSR Conference.
There is a significant amount of research data from American and European sources but there is a lack of Canadian data on Canadian consumer attitudes and behaviour. The intent of this six-part research series is to gather data from Canadians by Canadians over a 12-month period. It will give us a Canadian perspective on corporate and community social responsibility and allow us to track attitudes and behaviour over time. Below you will find reports from the surveys.
Canadian Benchmark Survey - November 2010
This survey was conducted for the 2010 CCSR Conference and sought to establish some benchmarks on Canadian attitudes towards CCSR.
Ethical Consumerism - January 2011
This survey asked Canadians about whether they consider themselves to be ethical consumers and examined consumer behaviour through the frame of social responsibility. A majority of Canadians consider themselves to be ethical consumers and are willing to spend more for products and services from socially responsible companies.
Ethical Employment - March 2011
This survey examined Canadians attitudes towards employment benefits and asked Canadians whether they worked for an ethical company or organization. Although a company's success and a job's flexibility were the top two ranked factors when Canadians consider where to work, a company's reputation and its ethics were not far behind.
Ethical Investing - May 2011
This survey looks at ethical investing from a Canadian consumers perspective and finds that 26% of Canadians surveyed considered the ethical nature of their investments before investing. More noteworthy was the finding that local investment trumps international investment as a preferred CSR focus. The survey also found that social causes such as affordable housing and education outranked the environment when Canadians were asked to rank their preferences for CSR investments.
Coming Soon
Individual Social Responsibility Profile - Coming in SeptemberCanadian Benchmark Survey - Coming in October
