Student Experience
What to Expect
Algonquin College is proud to provide a diverse and dynamic student experience. Check out the highlights below to get a sense of what to expect as a student in the Business Development and Sales program.
Student Success and Testimonials
“As a manufacturer we are seeing a shift in the sales roles. There is a high need for strong business development and lead generation skills. Sellers that use analytics and business acumen to develop and execute their sales strategy will be successful in this changing market. We require individuals that can use technology, market research and data to help support their customer development, account planning and mapping.”
– Shannon Hall, Vice President, Sales & Marketing, Dustbane Products Ltd.
Work-Integrated Learning
- Conceptualize, create and implement a sales plan to support the development of business-to-business marketing activity
- Learn the guiding principles of professional selling and complex negotiations, as well as strategies for customer relationship management, global selling, and strategic account management success, including an in-depth study of data analytics.