Business - Marketing (Requires in-person studies year 2)
Nurture your creative skillset to boost your career in marketing.
- Complete your first year online, and join your classmates in person at the Ottawa campus in year two
- Benefit from supportive and experienced facilitators who are active in their industry
- Courses are built with flexibility in mind and can be accessed anytime and from anywhere
Program Availability and Schedule
Availability
Availability varies by course. Click here to view availability for courses in this program.
Schedule
Given the part-time delivery of this program, there is not a standard schedule for all learners.
Program Summary
Credential
Program Code
Area of Interest
Other Campuses
Other Delivery Options
The Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles.
Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire....(read more)
Overview
Nurture your creative skillset to boost your career in marketing.
The Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles.
Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire.
Learn about how marketing affects the operations of a business - from product conception to launch and delivery.
Explore concepts such as:
- marketing to the consumer and business marketplace
- product and pricing strategies
- marketing planning and decision-making
- global marketing
- marketing communications and promotions
- marketing research
- professional selling
- sales management
- digital marketing and distribution
Complete hands-on assignments that involve case studies, online discussion boards, research and role-playing. You also have the opportunity to work with real-world clients in the program, including developing a full marketing plan for a local client.
After you graduate, you may find employment in a wide range of marketing opportunities, including:
- sales (both business-to-business and business-to-consumer)
- sales promotion
- advertising
- web and digital marketing
- social media
- marketing research and planning
- purchasing
- customer service
- product/brand management
The program also provides a great foundation for additional Algonquin College post-secondary accreditation opportunities through graduate credit transfer agreements, including:
- Business Administration - Marketing or Advertising and Marketing Communications Management Ontario College Advanced Diploma
- Business - Management and Entrepreneurship Ontario College Diploma
- Bachelor of Commerce (Marketing) (Honours)
- Bachelor of Digital Marketing Communication (Honours)
- Three-year Bachelor of Commerce and four-year Bachelor of Business Administration Degree opportunities through joint Algonquin College and Nipissing University agreement
- Other degree programs through various University Degree program articulation agreements
To qualify for this diploma, you must complete the program within 4 years.
SUCCESS FACTORS
This program is well-suited for students who:
- Are excited by the prospect of taking a hands-on approach to learning and interacting with industry clients and business leaders.
- Are seeking a career path that offers a range of employment opportunities and places them at the centre of an organization`s decision-making processes and creative execution.
- Enjoy interacting with others in a group setting.
- Are interested in examining business situations and creating customized solutions.
Courses
Registration Note:
If you would like to take courses individually or start the program part time, you are not required to apply to the program. You can register for up to three courses per term by clicking on the course title and selecting "Register Online".
Online  |
| Course Number | Hours | Course Name | Winter | Summer | ||
|---|---|---|---|---|---|---|
| Series: 01 | ||||||
| ACC2214 | 42.0 | Financial Information for Marketing | | |||
| BUS2301 | 42.0 | Business Computer Applications | | |||
| ENL1813 | 42.0 | Communications I | | | ||
| MKT2205 | 56.0 | Marketing Foundations |  | | ||
| MKT2216 | 42.0 | Skills Transferable to Business | | | ||
| QUA0002 | 42.0 | Business Mathematics | | | ||
| Series: 02 | ||||||
| ENL1823 | 42.0 | Communications II | | | ||
| MKT2206 | 56.0 | Product and Pricing Strategies | | | ||
| MKT2219 | 42.0 | Marketing Research I | | | ||
| MKT2282 | 56.0 | Professional Selling | | | ||
| QUA0008 | 42.0 | Statistics | | | ||
| Choose one from equivalencies: | ||||||
| GED0214 | 42.0 | General Education ElectiveGeneral Education Elective There are no classes currently scheduled for this course. | | | ||
| Series: 03 | ||||||
| MKT2207 | 56.0 | Marketing ChannelsMarketing Channels There are no classes currently scheduled for this course. | | | ||
| MKT2283 | 56.0 | Sales ManagementSales Management There are no classes currently scheduled for this course. | | | ||
| MKT2286 | 42.0 | Marketing Research IIMarketing Research II There are no classes currently scheduled for this course. | | | ||
| MKT2291 | 56.0 | Integrated Marketing Communications IIntegrated Marketing Communications I There are no classes currently scheduled for this course. | | | ||
| MKT2217 | 42.0 | Global MarketingGlobal Marketing There are no classes currently scheduled for this course. | | | ||
| Choose one from equivalencies: | ||||||
| GED0214 | 42.0 | General Education ElectiveGeneral Education Elective There are no classes currently scheduled for this course. | | | ||
| Series: 04 | ||||||
| MKT2208 | 56.0 | Digital MarketingDigital Marketing There are no classes currently scheduled for this course. | | | ||
| MKT2213 | 28.0 | Skills for the WorkplaceSkills for the Workplace There are no classes currently scheduled for this course. | | | ||
| MKT2260 | 70.0 | Industry Marketing PlanIndustry Marketing Plan There are no classes currently scheduled for this course. | | | ||
| MKT2261 | 42.0 | Marketing Plan Project Field WorkMarketing Plan Project Field Work There are no classes currently scheduled for this course. | | | ||
| MKT2292 | 56.0 | Integrated Marketing Communications II New MediaIntegrated Marketing Communications II New Media There are no classes currently scheduled for this course. | | | ||
| Choose one from equivalencies: | ||||||
| GED0214 | 42.0 | General Education ElectiveGeneral Education Elective There are no classes currently scheduled for this course. | | | ||
COURSE DESCRIPTIONS
ACC2214 Financial Information for Marketing
Students are introduced to management accounting information used by the marketing manager to make financial decisions. Computer applications are used to illustrate problem-solving techniques.
BUS2301 Business Computer Applications
The knowledge gained in this course provides students with a solid foundation for future learning in other studies, and in business. Students learn a variety of tasks in Windows file management. Students also learn tasks and produce assignments in Microsoft Office for PC. Web-based software running computer-based simulations and assessments are used to support and enrich the learning experience. It is strongly recommended that students use a PC. Mac students may be required to install and learn additional software to successfully complete the course.
ENL1813 Communications I
Communication remains an essential skill sought by employers, regardless of discipline or field of study. Using a practical, vocation-oriented approach, students develop stronger grammar and business writing skills to become effective business communicators. Through a combination of lectures, exercises, and independent learning, students practise writing, speaking, reading, listening, locating and documenting information, and using technology to communicate professionally. Students develop and strengthen communication skills that contribute to success in both educational and workplace environments.
MKT2205 Marketing Foundations
Students are introduced to the fundamentals of marketing, including the assessment of business environments to determine market potential. Students analyze the market to determine how to establish a competitive advantage and assess buyer behaviour. The four P's of marketing (product, price, promotion and place) are examined to determine the ideal set of marketing strategies and tactics to enhance an organization's competitive positioning.
MKT2216 Skills Transferable to Business
Learners develop foundational business skills to help them successfully graduate and prepare for the workforce. The focus is on preparing learners for professional employment by developing the following essential employability skills: personal and information management, leadership and team work, and communication and problem-solving techniques. Using a professional setting, learners participate in the following workshops: goal setting, time management, secondary research techniques, leadership and team building, decision making, project management, conflict resolution and speaking and presentation skills. Learners develop an awareness of their strengths and weaknesses and develop strategies for successful lifelong learning. Learners' ability to demonstrate these skills is essential as they participate in their academic and professional paths.
QUA0002 Business Mathematics
Students review basic arithmetic and algebra, as well as mathematic tools and concepts required for solving problems found in a business environment. Problem-solving areas include cost-volume-profit analysis, linear functions and systems of equations, index numbers, markup and markdowns, terms of invoicing and business finance.
ENL1823 Communications II
Effective communication is an essential employability skill required for the workplace and attaining a career position. This course focuses on developing and enhancing personal presentation and communication skills required to function in the workplace. Students will research and prepare a variety of standard business documents and correspondence used across industries. An emphasis will be placed on researching and compiling a targeted job search portfolio that includes cover letter, resume, and related documents. Utilizing technologies for the purpose of creating a professional presence in digital environment is introduced.
MKT2206 Product and Pricing Strategies
Students acquire an in-depth appreciation for product and pricing strategies and tactics. Students gain a thorough appreciation for the new product development process, the strategies to effectively manage a product through its life cycle and the distinguishing factors between product and service marketing. Students study various product strategies to understand the conditions supporting each approach. With a firm grasp on product strategies students investigate supportive pricing strategies. Students discover theories that marketers apply to manage customer price sensitivity, competitive pricing actions and opportunities to segment the market on the basis of price to maximize profitability. Students also learn the process and factors behind setting prices, apply formulas to assess the financial impacts of their pricing decisions and participate as a group member in solving pricing dilemmas and developing financial analyses as presented in a case study.
Pre-requisites: MKT2205
MKT2219 Marketing Research I
Students explore the foundations of marketing research principles, how marketing research is used to inform marketing decisions, and how it supports the marketing function. Focus is on the approaches to marketing research, including primary research, secondary research, research design, surveys, qualitative research, data collection and data quality. Students apply practical marketing research skills through a variety of hands-on projects and exercises.
Pre-requisites: MKT2205
MKT2282 Professional Selling
Students develop the selling skills they require during a business career. Major topics studied include the importance of the selling function to all types of organizations, ethical issues in selling and steps in the selling process. Students become familiar with the Canadian Competition Act, and the laws protecting consumers. Students also learn how to develop enduring customer relationships and the important role of customer service in relationship building. Focus is on the student preparing and delivering a sales presentation and written proposal.
Pre-requisites: MKT2205
QUA0008 Statistics
Descriptive methods of data classification, sampling, collecting, organizing, and presentation of data in order to evaluate various business situations in a decision-making context. Computations through appropriate computer software are emphasized. Students learn mathematical methods for descriptive statistics, frequency distributions and measures of location and variation. An introduction of regression and correlation analysis including the examination of the regression equation, coefficient of correlation and determination and the standard error. Time series analysis is covered including computations for short-term forecasting. Finally, students learn basic probability to solve business-related problems.
Pre-requisites: QUA0002
Careers & Pathways
Careers
Graduates may be employed in a wide range of marketing activities, including sales (both business-to-business and business-to-consumer), sales promotion, advertising, web marketing and social media, marketing research and planning, purchasing, customer service and product/brand management. Opportunities may be available with domestic and international retailing, manufacturing, service and wholesaling firms, and in government departments and agencies. In addition to employment in the public and private sectors, some graduates may pursue self-employment opportunities.
Pathways
Please note: There may be more pathways available for this program than are listed here. Please use our Pathways search tool to see every option.
Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
- Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
- Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
- Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
- Contribute to the development of strategies related to pricing for a product, good and/or service.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Participate in conducting market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Operate within a framework of organizational policies and practices, when conducting business of the organization.
- Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.
Tuition & Fees
2023/2024 Academic Year
Fees are subject to change.
Fees for part-time programs are charged on a course-by-course basis and are published on each individual course page. For questions related to fees, please call the Registrar's Office at 613-727-0002.
Graduation Fee
Once you have completed all the courses in the program, it is the responsibility of the student to complete a credential application (https://www.algonquincollege.com/online/certificationgraduating/). A graduation fee is charged when the application is submitted. After your credential application has been approved, you will be invited to Convocation.
Additional program related expenses include:
- Books and supplies can be purchased from our college bookstore. For more information go to https://www.algonquincollege.com/coursematerials.
- Level 02 students incur up to $25 in expenses for pricing simulation tools associated with MKT2206.
- Level 03 students incur up to $30 in expenses for research costs associated with MKT2284.
- Level 04 students incur up to $30 in expenses for research costs associated with MKT2261.
Admissions Requirements
All applicants must satisfy both College Eligibility and Program Eligibility requirements.
College Eligibility
The following requirements are recommended to ensure success in the program:
- Ontario Secondary School Diploma (OSSD) or equivalent; OR
- Academic and Career Entrance (ACE) certificate; OR
- General Educational Development (GED) certificate; OR
- Mature Student status (19 years of age or older and without a high school diploma at the start of the program).
Program Eligibility
The following requirements are recommended to ensure success in the program:
- English, Grade 12 (ENG4C or equivalent).
- Mathematics, Grade 11 (MBF3C or equivalent).
- It is recommended applicants with international transcripts have the following IELTS or TOEFL scores to ensure success: IELTS-International English Language Testing Service (Academic) Overall band of 6.0 with a minimum of 5.5 in each band; OR TOEFL-Internet-based (iBT) Overall 80, with a minimum of 20 in each
component: Reading 20; Listening 20; Speaking 20; Writing 20; OR Duolingo English Test (DET) Overall 105, minimums of 105 in Literacy and 85 in Production.
Application Information
Registration Note:
If you would like to take courses individually or start the program part time, you are not required to apply to the program. You can register for up to three courses per term by clicking on the course title and selecting "Register Online".
Additional Information
Program Resources
Only year one (Level 01 and 02) of this program is available online. Year two (Level 03 and 04) must be completed full-time on campus.
Please visit the Business-Marketing Transfer Guide at https://www.algonquincollege.com/online/business-marketing-transfer/ for further information regarding the transfer process and deadlines.
International students wishing to study online should visit https://www.algonquincollege.com/online/international for information related to International online students and for International fees information prior to registering. Please note that AC Online programs do not qualify international students for new study permits or study permit extensions.
Graduates are eligible to apply for certifications from the Canadian Professional Sales Association (CPSA), visit https://www.cpsa.com.
Courses appearing to be unavailable online (during the registration period) may have substitute courses which are taken instead. If you are a full-time student, you are automatically put into those courses; if you are part-time, please contact AC Online for the current substitutions and links to these courses.
ACADEMIC PLANNER
The Academic Planner provides registered part-time students the ability to declare into a program of study. The Academic Planner outlines successfully completed courses to date, as well as courses that need to be completed in order to meet graduation requirements. It is therefore, essential that all part-time students declare to their program of study, allowing administrators to plan course offerings. The tool is available on ACSIS, located under 'Part-time Studies' on the left-hand toolbar.
PRIOR LEARNING ASSESSMENT AND RECOGNITION (PLAR):
Students who wish to apply for PLAR need to demonstrate competency at a post-secondary level in all of the course learning requirements. Evidence of learning achievements for PLAR candidates may include a comprehensive challenge examination and/or completion of a portfolio.
PROGRAM PROGRESSION:
As per policy AA39: Program Progression and Graduation Requirements when students are admitted to a program, they are assigned to the Program of Study that aligns with their start date. If a student takes a break for two or more consecutive terms the Program of Study is reset to align with the current version (when studies are resumed).
Contact
For additional information, please contact AC Online at online@algonquincollege.com or 613-727-4723 ext. 3330.