Scrub Inspired Web Redesign

Project Description:

Scrub Inspired is a skincare company based in Ottawa. A few of the company’s many products include scrubs for the face, body, and foot, as well as face masks, and bath soaks etc.… Their goal is to provide their clientele with chemical-free, natural, and organic products at an accessible price, while staying competitive on the market. For this reason, Scrub Inspired is seeking to refresh and update their website to provide users with greater functionality and accessibility in order to provide a better user experience. To fulfill these goals, our team used the Agile approach or mindset to redesign and refactor the client’s website code on the Shopify platform.
The project is aim to recommend an appropriate Shopify theme and developing the theme with customized features. The new website can captivate more consumers, create accessibility for disabilities, and get more online exposure through SEO.
The following is a list of changes we have made for website and UI:
– Customized theme setting with more professional appealing
– Added video and animated view sections, full-width images in different pages to captivate consumer’s attention
– Rebuilt collection list sections and product pages with large pictures and video to promote collection and product effectively
– Refined product description keywords to enhance SEO compatibility.
– Improved page with cohesive section and view.
– Redesigned the blog post page in a modern and professional appealing so that to build up the brand and potential customers.
– Utilized “Lighthouse” to test and analyze listed SEO features, accessibility and performance.

Skills and tools we have learned along the way:
– Understanding database structure and store system architecture of Shopify.
– Using Shopify platform to customize an online store
– Basic coding with Ruby
– Using Lighthouse to improve the quality of webpages.

Contact the Team

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