Welcome to Business Marketing!

Thanks for your interest in Business – Marketing! This program not only provides a specialization, but also a strong general education in business, setting up a strong foundation if you ever want to extend your education. We’ve collected the top five reasons why the Business – Marketing program is ideal for you from our graduates:

  • Applied education approach – hands on learning the marketing profession with small class sizes, simulations, and industry project work.
  • Expertise of faculty – all our faculty have done the job for many years and have specific expertise in key areas of the marketing profession.
  • Internship & competitions – opportunities for optional part time work placements and the chance to join our marketing competition teams.
  • Industry projects – you will work with real clients in the 2nd year of the program on a variety of group marketing projects. A great way to build your expertise and differentiate your resume
  • Multiple education paths – the program has many block transfer agreements in place that will allow our graduates to transfer credits and fast track through the completion of a 2nd diploma or advanced diploma. You can also choose a post-graduate certificate to complete.
We’ve also set up a number of links to the right that answer a lot of frequently asked questions about the program for your information.

 

 

Employment Opportunities

There are a number of ways to find employment while at the College. You will have opportunities to secure part-time volunteer and paid internships each year – we receive dozens of requests each semester. The College’s Employment Support Centre also provides students with everything from job boards to resume writing support, and everything in between. This support also continues once you graduate! The Employment Support Centre website can be found here: https://www.algonquincollege.com/employment/

Industry Group Projects with the Program

There are two major industry projects in Business Marketing. The first is the Sales Management Sales Team Audit project in level 3. This project focuses on examining a field sales organization and learning from a current Sales Manager, investigating and examining how they plan, develop, direct, and evaluate their sales team. The second industry project is the Marketing Plan Development project in level 4. This project is the culmination of all the knowledge learned in the program, and involved creating an entire marketing plan for an industry client. Deliverables include the creation of a research assessment for the client, web site and distribution channel analysis, new marketing campaigns, and an associated media plan.

Marketing Competitions

What can a Business – Marketing student get to compete in? There are a number of extracurricular competitions that Business – Marketing students can participate in:

The Ontario Colleges Marketing Competition – Each November a team of 18-20 top business and marketing students compete in the annual event against other colleges across Ontario. There are a number of different events including Entrepreneurship, Retail, and International marketing. More Info can be found here: http://ocmcarchives.wordpress.com/

BDC Vanier Cup – Each February our top 3 business and marketing students compete in the only national strategic marketing case event in the country, against 29 other top colleges across Canada. The Algonquin College team on the 2013 competition. More Info could be found here: http://www.vaniercollege.qc.ca/business-administration/official-case-challenge/about.php

Tuition Fee Deferment Option – Do I Qualify?

All full-time studies program students can arrange for a fee deferment. If you are collecting OSAP financial aid you can complete the application online! Non-OSAP students need to arrange the fee deferment through the Registrar’s Office. Level 1 students arranging a fee deferment must pay $500 (which includes a $20 admin fee); the balance of the fees are deferred until the 4th week of the semester. Arranging a fee deferment ensures you avoid a late registration penalty of $100, and ensures you get your timetable released. July 15th is the fee deadline for fall semester, for all full-time students.

For more information, go to https://www.algonquincollege.com/directives/policy/sa08-fee-deferral/

Advanced Standing Credits

If you have completed other post-secondary credits that you feel line up with credits within the program, you can complete a credit exemption request by completing and submitting this form to the Registar’s Office. You will need to provide a transcript with grades for courses you want to use for exemptions. If you need any help or guidance, please contact the program coordinator!

Course Withdrawls – Can I Drop a Course If I Am Struggling On It?

Yes you can! Each semester there is an identified course drop date. If you drop the course prior to the drop deadline there is no academic penalty for withdrawing from the course. For the posted 2013-2014 academic calendar CLICK HERE.

Full-Time Status and What Happens if I Drop Down to Part-Time Status?

Full-time status in any semester is granted to students that are carrying a course load of 4-6 courses. Your full-time tuition fee payment covers this course load. Part-time status in any semester is when you have 1-3 courses. In this case you pay a fee for each course vs. a full-time tuition fee. See the program coordinator before you drop any courses and change your status – you have to be careful to stay on cycle within the program.

Making Up Missing Credits – What Are My Options?

You can add the missing credits to your course load in a future semester, as long as your course load does not exceed 6 courses. You can address missing 1st year (Levels 1 and 2) credits during the spring/summer before you start your level 3 the next fall. You can address missing credits after you level 4 semester, however this will delay your graduation.

Program Pre-requisite Credits – Why are They Important?

There are courses at levels 1, 2, and 3 that are pre-requisites – these courses thread directly into a course at the next level and create a necessary foundation of knowledge to help you excel at the next level. If you are missing pre-requisites you will not be able to be loaded with the usual course load at the next level, and this may cause you to be off-cycle and delay your graduation. Consult with the Program Coordinator if you have any questions.

Students With a Disability – What is Available to Me and How Do I Get Support?

The College’s Centre for Students with Disabilities (CSD) provides support to students that have a documented disability and want to request academic accommodations. Nearly 10% of the student population of the College are registered with CSD office and have accomodations that help equalize their opportuntity to meet course and program requirements. To receive these accommodations you must register. For more information, see the CSD website at https://www.algonquincollege.com/csd/

Tutoring Support – Do I Qualify?

All full-time program students can take advantage of the College’s peer tutoring service. You can sign up to arrange a peer tutor – a student that has already excelled in the course. The cost is subsidized, only $5 per hour! For more information visit the Peer Tutoring site at https://www.algonquincollege.com/counselling/resources/peer-tutoring/