When Eloisa de Castro Costa was 10 years-old, she started selling her own necklaces and bracelets in front of her house in small-town Brazil, which was on a street, she admits, “where no one ever walked.” Despite the lack of foot traffic, when she went inside to have lunch, she would force her cousins to work her stand so she wouldn’t miss even a single opportunity for a sale.
One day, a guy on a motorcycle came by and expressed interest in some of the jewellery. He told her he didn’t have any money and asked if he could pay her later. “I never saw him again,” said de Castro Costa. “It was my first lesson in business.”
Now 19 years old and in her second year of Algonquin’s Business Management and Entrepreneurship Program, de Castro Costa is much wiser. Recently, she launched another business, FullMoon Skincare Co., a line of affordable handmade skincare and beauty products with zero-waste packaging and ethically sourced ingredients. Continue reading