FAQ
What is the course schedule like?
The MRBI program combines in-person instruction with a small online component. Classes are held late afternoons or evenings on weekdays, and during the day on Saturdays.
Full-time students enroll in a one year (12 months) stream. They take six courses each in the fall and winter semesters and complete their workplace internships in the summer.
A two-year stream is available for students who wish to study part-time, taking three courses each for four semesters, followed by an internship. Priority for enrollment will be given to full-time students; part-time students will be accepted if there is space available.
What does the curriculum cover?
The curriculum emphasizes the marketing research process, from project proposal through data collection and analysis to develop conclusions. Topics include:
- Research design
- Questionnaire construction
- Moderator’s guide construction
- Data collection
- Database construction
- Statistical analysis and interpretation
- Report writing skills
- Online market research
- Web and text analytics
- Competitive intelligence