Social Media

College-Approved Certificate (5 courses) Part-time Online
Program Code: 1909X07PWO Academic Year: 2016/2017


This program is listed under the following fields of study:

Our Program

Social media is a dynamic, innovative field that has shifted traditional business and communication practices. In this unique College Certificate program, learners explore five key areas related to social media: theory and foundations, designing social media strategies, monitoring and evaluation, digital communication and applied social media practices for organizations.

Learners collaborate and explore how social media is applied to marketing, corporate branding, fundraising, social media campaigns and within organizations to support employee engagement, retention and corporate communication. Through case studies, online discussions and assignments, learners develop the skills and competencies required to effectively utilize social media tools. Graduates broaden their practice, may expand career opportunities and stay current in emergent trends in social media.

To qualify for this certificate, you must complete the program within two years.

Success Factors

This program is well-suited for students who:

  • Possess good communication skills.
  • Are interested in communication technology.
  • Enjoy interacting with others in group settings.
  • Are self-directed in a dynamic team environment.
  • Adapt well to new and emerging technologies.

Your Career

Graduates may seek employment opportunities within public, private and not-for-profit organizations and in a number of fields, such as marketing, advertising, communication, web design and writing/editing where social media is embedded as part of the organization's business and communications practices.

Fees & Expenses

Fees for part-time programs are charged on a course-by-course basis and are published on each individual course page. For questions related to fees, please call the Registrar's Office at 613-727-0002.

Graduation Fee

Once you have completed all the courses in the program, it is the responsibility of the student to contact the Registrar's Office to obtain a certificate/diploma application. A graduation fee of $40 will be charged when the application is submitted. When your certificate/diploma application has been approved, you will be invited to Spring or Fall Convocation.

Admission Requirements

College Eligibility
  • Ontario Secondary School Diploma (OSSD) or equivalent, OR
  • Mature Student status (19 years of age or older and without an OSSD).
Program Eligibility
  • Computer and Internet proficiency

This program is recommended for individuals with professional backgrounds in a number of fields including marketing, advertising, communication, web design and writing/editing.

College Eligibility
  • Ontario Secondary School Diploma (OSSD) or equivalent, OR
  • Mature Student status (19 years of age or older and without an OSSD).
Program Eligibility
  • Computer and Internet proficiency

This program is recommended for individuals with professional backgrounds in a number of fields including marketing, advertising, communication, web design and writing/editing.

Notes

This program is recommended for individuals with professional backgrounds in a number of fields including marketing, advertising, communication, web design and writing/editing.

Program Progression

As per policy AA39: Program Progression and Graduation Requirements when students are admitted to a program, they are assigned to the Program of Study that aligns with their start date. If a student takes a break for two or more consecutive terms the Program of Study is reset to align with the current version (when studies are resumed). For more information please contact your Program Coordinator.

CCOL Academic Planner

The Academic Planner provides registered part-time students in the Centre for Continuing and Online Learning (CCOL) the ability to declare into a program of study. The Academic Planner outlines successfully completed courses to date, as well as courses that need to be completed in order to meet graduation requirements. It is therefore, essential that all part-time students in CCOL declare to their program of study, allowing administrators to plan course offerings. The tool is available on ACSIS, located under 'Continuing Education' on the left-hand toolbar.

Additional Information

For more information, please contact Susan Murphy, Program Coordinator, at murphys@algonquincollege.com or 613-727-4723 ext. 2928.

Courses

Online:Online Learning   
Course
Number
HoursCourse NameWinterSummer
COM001145.0Introduction to Social MediaOnline Learning Online Learning
COM001245.0Developing a Social Media StrategyOnline Learning Online Learning
COM001345.0Monitoring and MeasurementOnline Learning Online Learning
COM001445.0Digital CommunicationOnline Learning Online Learning
COM001545.0Applied Social Media in BusinessOnline Learning Online Learning

COURSE DESCRIPTIONS

COM0011 Introduction to Social Media

Learners explore the fundamentals of social media. Topics covered include an introduction to social media and other emerging technologies and tools, current trends and future directions, benefits, values and risks. Learners analyze case studies to assess how social media impacts and influences fields, such as communication and marketing, and how it informs future trends and developments.

COM0012 Developing a Social Media Strategy

Learners develop a social media strategy. The focus is on skills-building and on creating and implementing a social media strategy including identifying and working with social media tools, assessing how tools support overall branding, advertising, marketing and/or communication strategies. Learners explore, identify and engage online communities that support internal and external social media strategies. In addition, learners are introduced to resources that aid in the development and implementation of effective social media strategies. Through case studies, learners explore both best practices and cautions when designing social media strategies.

Pre-requisites: COM0011

COM0013 Monitoring and Measurement

Learners explore how to monitor and measure the impact of a social media strategy or social media efforts. Specifically, learners learn which tools are available for monitoring and measuring social media efforts. Through online discussion, learners discuss the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. Learners are also introduced to basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic.

Pre-requisites: COM0011

COM0014 Digital Communication

Social media requires a different approach to communication and writing in terms of how you write, who you are communicating with and how your message is received. Using social media tools, learners practise and assess their social media writing capacity. Topics, such as generational preferences, integrating informal writing and communication for corporate purposes, personal branding and communicating appropriately to different target groups using different digital communication tools are explored.

Pre-requisites: COM0011

COM0015 Applied Social Media in Business

Learners explore the application of social media in business organizations. A range of topics, such as corporate branding, fundraising, social media advocacy campaigns, how to realign and utilize traditional approaches to marketing, and advertising and branding using social media are discussed. Best practices for using social media as a learning and collaboration tool within organizations and in a professional networking and expertise-sharing capacity are also discussed and established.

Pre-requisites: COM0011 and COM0012 and COM0013 and COM0014