Bachelor of Digital Marketing Communication
Co-op type:
Mandatory
Skills students have at the start of co-op work term:
- ClearDecisions Vividata, Comscore: Using secondary research databases to profile target audiences and craft communication messages.
- Adobe Creative Suite (InDesign, Photoshop, etc.), Canva: Craft visual messages for digital
- Programmatic digital ad buying tool (Stukent): To simulate digital ad buying including Search and Social Media Analytics simulation tool (Stukent, Excel), business analytics and campaign analytics tools (Tableau, etc.): Analyze analytics for online promotional campaigns and link to company business objectives
- Marketing Tech Stack (Salesforce.com, etc.): Manage projects seamlessly
- Tools specific to separate digital strategies: Website development and management tools (Shopify, etc.), Direct email campaign management, Social media management (Hootsuite, Social Media Channels, etc.)
- Certificates: Google Ad Certification (Google Ads, Google Display, Google Search, Google Ads Measurement), Google Analytics, Interactive Advertising Bureau of Canada learning, etc.
Suggested job titles:
- Communications assistant
- Digital marketing assistant
- Content marketer
- Direct email marketer
- Marketing coordinator
- Social media specialist
- Digital analytics
- Digital media buyer
- Search specialist
- Community manager
Student Availability by Term:
- Summer
- Fall
- Winter