Bachelor of Digital Marketing Communication

Full program info >>

Co-op type:

Mandatory

Skills students have at the start of co-op work term:

• ClearDecisions Vividata, Comscore: Using secondary research databases to profile target audiences and craft communication messages.
• Adobe Creative Suite (InDesign, Photoshop, etc.), Canva: Craft visual messages for digital
• Programmatic digital ad buying tool (Stukent): To simulate digital ad buying including Search and Social Media Analytics simulation tool (Stukent, Excel), business analytics and campaign analytics tools (Tableau, etc.): Analyze analytics for online promotional campaigns and link to company business objectives
• Marketing Tech Stack (Salesforce.com, etc.): Manage projects seamlessly
• Tools specific to separate digital strategies: Website development and management tools (Shopify, etc.), Direct email campaign management, Social media management (Hootsuite, Social Media Channels, etc.)
• Certificates: Google Ad Certification (Google Ads, Google Display, Google Search, Google Ads Measurement), Google Analytics, Interactive Advertising Bureau of Canada learning, etc.

      Students available for co-op employment starting in May 2023.

Suggested job titles:

• Communications assistant
• Digital marketing assistant
• Content marketer
• Direct email marketer
• Marketing coordinator
• Social media specialist
• Digital analytics
• Digital media buyer
• Search specialist
• Community manager

Requirements to remain eligible for co-op:

This program requires students to complete three co-op work terms. Qualified students who achieve the minimum GPA can apply for a paid co-op employment to gain valuable work experience and networks within industry. Contact your Program Coordinator for specific qualification requirements. To qualify, students must meet all of the following Eligibility Criteria.

•  Be enrolled as a full-time student in the BDMC Program.
• Complete all required courses for all terms preceding scheduled work term(s).
• Maintain the minimum 1.7 GPA and course requirements. Achievement of the minimum requirements does not guarantee participation in co-op.
• Remain on cycle in the program and follow the BDMC Co-op Work/Study Schedule
• Successfully complete GEP1001 – Cooperative Education & Job Readiness 2 academic terms before the first scheduled work term.
• Adhere to the Student Terms and Conditions at all times.

Additional Info:

Are you an international student enrolled in the co-op program? Visit our International Co-op Students web page for more information.