Sport Business Management


Turn your passion for sport into a dream career. The Sport Business Management program at Algonquin College prepares students for the growing sport industry. Students are given the skills to work within the broader area of sport, particularly management.

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You’ll cover all aspects of sport management including:

  • Marketing
  • Ticket sales
  • Sponsorship
  • Economics and finance
  • Event planning and management
  • Community sport issues
  • Sport management professional preparation¬†

In-class work includes team work, case studies, role playing, optimal use of technology and a variety of practical assignments. Students also work a minimum of 16 hours per week within the sport industry, gaining valuable skills and professional connections.

This is a fairly intensive program with 2 full days per week in-class and on-campus with internship opportunities taking place outside of in-class sessions.

Mobile DeviceBring Your Own Device (BYOD): As a student in this on-campus program, you will require a mobile computing device that meets the specifications outlined by your program at http://algonquincollege.com/byod

(Please note this was previously referred to as a Mobile Learning Program)

Another Mobile Device ImageeTextbooks: As a student in a program that has adopted etextbooks, your required texts and digital resources will be provided to you at the beginning of each term (with the exception of general education electives). For more information and associated fees, go to http://www.algonquincollege.com/etextbooks/

Ontario College Graduate Certificate
1 Year

Program Code: 6073X01FWO
Academic Year: 2014/2015


Our Program

This one-year Ontario College Graduate Certificate program prepares students for an exciting and successful career in the ever-growing multi-billion dollar sport industry. No longer is simple passion for the game a qualification for entry: a specialized business education is required. Successful sport administrators and managers are now always well-trained, educated and highly skilled. This program prepares students to work within the broader area of sport, particularly the management and business aspects of the industry.

In three levels of study, the curriculum provides cross-disciplinary training related to: sport marketing; ticket sales; sport sponsorship; sport economics; sport finance; entrepreneurship; sport tourism; event planning and management; the sport bidding process; sport business in the social context; customer service; legal aspects of sport; sport governance; project management; community sport issues; and sport management professional preparation. In-class work includes team work, case studies, role playing, optimal use of technology and a variety of practical assignments.

The design of the program and its complementary components is unique. Ottawa is the nation's capital and has professional sport franchises and more national governing sport bodies and multi-sport organizations than any city in Canada. The program balances sport-business management education with an intensive experiential work placement. Throughout the duration of the program, students work a minimum of 16 hours per week within the sport industry and, since experience is a key to future employment, many students take advantage and get many more placement hours under their belts.

Through an active advisory board of sport industry leaders and close relationships with employers, the program is continuously updated to meet the current demands of the sport industry. These relationships provide students with strong opportunities for networking, and bring influential industry leaders into the classroom to share their experiences. Upon graduation, students are well-prepared to begin working as a sport business professional.

Bring Your Own Device (BYOD): Students are expected to have and use a laptop or mobile computing device when registered in this on-campus program. Hardware and software specifications required by your program are outlined at www.algonquincollege.com/byod. Mobile devices/laptops and supplies can be purchased directly from Algonquin's New Technology Store at educational rates.

SUCCESS FACTORS

This program is well-suited for students who: