Sending a media release

Media releases are one to two page announcements written like a news article which inform the media about goings-on at the College – usually things which happened recently or are about to happen.

If you are looking to send an announcement about an upcoming event, we recommend sending a media advisory instead.

Here are the steps to sending a media release at Algonquin College:

• Contact Public Relations at least one week in advance of your planned send date to let us know about your announcement. The PR team aims to send no more than two media releases or advisories per day – this advance notice helps ensure we are not over-communicating.
• Identify any key media outlets you would like to see your story in, or any goals you have for your press release.
• Determine who will be affected by, and who will be featured in, your press release. For example, does your initiative involve other departments, and do they know you are sending this? For another example, if you would like to include a quote from the President or a Vice President, the quote should be submitted for review at least one week in advance.
• Assemble a first draft of your release and provide it to Public Relations. If your department employs a communications or marketing person, you might consider asking them for assistance. Public Relations will provide feedback prior to sending.