Business - Marketing (Year 1)
Nurture your creative skillset to boost your career in marketing.
- Complete your first year online, and join your classmates in person at the Ottawa campus in year two
- Benefit from supportive and experienced facilitators who are active in their industry
- Courses are built with flexibility in mind and can be accessed anytime and from anywhere
Program Availability and Schedule
Availability
Availability varies by course. Click here to view availability for courses in this program.
Schedule
Given the part-time delivery of this program, there is not a standard schedule for all learners.
Program Summary
Credential
Program Code
Area of Interest
Other Campuses
Other Delivery Options
Eligible for Post-Graduation
Work Permit?
The Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles.
Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire....(read more)
Overview
Nurture your creative skillset to boost your career in marketing.
The Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles.
Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire.
Learn about how marketing affects the operations of a business - from product conception to launch and delivery.
Explore concepts such as:
- marketing to the consumer and business marketplace
- product and pricing strategies
- marketing planning and decision-making
- global marketing
- marketing communications and promotions
- marketing research
- professional selling
- sales management
- digital marketing and distribution
Complete hands-on assignments that involve case studies, online discussion boards, research and role-playing. You also have the opportunity to work with real-world clients in the program, including developing a full marketing plan for a local client.
This online version of the program is available only for Levels 01 and 02. After that, you have to go to the Ottawa campus to complete the rest of the program. You are only eligible for the co-op version of this program if you complete all levels on campus.
After you graduate, you may find employment in a wide range of marketing opportunities, including:
- sales (both business-to-business and business-to-consumer)
- sales promotion
- advertising
- web and digital marketing
- social media
- marketing research and planning
- purchasing
- customer service
- product/brand management
The program also provides a great foundation for additional Algonquin College post-secondary accreditation opportunities through graduate credit transfer agreements, including:
- Business Administration - Marketing or Advertising and Marketing Communications Management Ontario College Advanced Diploma
- Business - Management and Entrepreneurship Ontario College Diploma
- Bachelor of Commerce (Marketing) (Honours)
- Bachelor of Digital Marketing Communication (Honours)
- Three-year Bachelor of Commerce and four-year Bachelor of Business Administration Degree opportunities through joint Algonquin College and Nipissing University agreement
- Other degree programs through various University Degree program articulation agreements
To qualify for this graduate certificate, you must complete the program within four years.
Courses
Registration Note:
If you would like to take courses individually or start the program part time, you are not required to apply to the program. You can register for up to three courses per term by clicking on the course title and selecting "Register Online".
Online  |
| Course Number |
Hours | Course Name | Fall |
|---|---|---|---|
| Series: 01 | |||
| ACC2214 | 42.0 | Financial Information for Marketing | |
| BUS2301 | 42.0 | Business Computer Applications | |
| ENL1813B | 42.0 | Communications I | |
| MKT2205 | 56.0 | Marketing Foundations | |
| MKT2216 | 42.0 | Skills Transferable to Business | |
| QUA0002 | 42.0 | Business Mathematics | |
| Series: 02 | |||
| MKT2206 | 56.0 | Product and Pricing Strategies | |
| ENL1823B | 42.0 | Communications 2 | |
| MKT2219 | 42.0 | Marketing Research 1 | |
| MKT2282 | 56.0 | Professional Selling | |
| QUA0008 | 42.0 | Statistics | |
| General Education Elective: choose 1 | |||
| AST2000 | 42.0 | Introduction to Astronomy | |
| COR1737 | 42.0 | Psychopathology - an Introduction to Mental Illnesses | |
| DSN2100 | 45.0 | Design Thinking | |
| ENL1798 | 42.0 | Contemporary Canadian Issues | |
| ENV0002 | 42.0 | Environmental Citizenship | |
| ENV5004 | 42.0 | Waste-Free Ontario | |
| FAM1003 | 40.0 | Psychology of Learning | |
| FIN2300 | 42.0 | Introduction to Personal Finance | |
| GED0021 | 42.0 | Disability in Arts: Portrayals and Identity | |
| GED0022 | 42.0 | Positive Psychology: the Science of Happiness and Well-Being | |
| GED0024 | 42.0 | Anti-Racism: Theory and Practice | |
| GED2200 | 42.0 | Free Speech and the Challenge of Social Media | |
| GED5007 | 42.0 | Transatlantic Slavery and Its Abolition | |
| GED5010 | 42.0 | The Fungus Among Us | |
| GED5301 | 42.0 | On Death, Dying and Medical Assistance in Dying (Maid) | |
| GED7105 | 42.0 | Professionalism and Ethics | |
| GEO0012 | 42.0 | Foreign Landscapes and Their Inhabitants | |
| MGT2346 | 42.0 | Introduction to E-Business | |
| PSI1702 | 42.0 | Government of Canada | |
| PSY0010 | 42.0 | Criminal Psychology - Psychopathic MindsCriminal Psychology - Psychopathic Minds What makes a psychopath tick? Are they born that way, or are they products of society? Are serial killers really possessed with evil, or do they know exactly what they are doing? In this course, students will study how and why some individuals become criminals and why some actually become killers. You will study what is known about serial killers, stalkers, rapists and criminals. Also, the latest techniques used in criminal profiling and questioning will be examined. There are no classes currently scheduled for this course. | |
| SCI2200 | 42.0 | Dynamic Dna: You Are Not Alone | |
| Series: 03 | |||
| MKT2207 | 56.0 | Marketing ChannelsMarketing Channels Students gain an understanding of how businesses leverage distribution channels within their marketing mix, both strategically and tactically. In addition to traditional direct and indirect distribution channels, students focus is on web-based and mobile electronic channels. Integration of distribution strategies with other marketing mix strategies is studied. Students apply this knowledge to specific situations in order to develop effective distribution channel strategies, solve distribution channel problems, and make recommendations to improve distribution channel efficiencies. Student teams use knowledge acquired to establish a marketing channel strategy. Pre-requisites: MKT2206 There are no classes currently scheduled for this course. | |
| MKT2283 | 56.0 | Sales ManagementSales Management Students are provided with insight and knowledge pertaining to the key issues involved in the field of sales management. Emphasis is placed on the four key functional areas (planning, developing, directing/leading and evaluating) within the sales management discipline, and the associated skills the manager requires to achieve profitability through the efforts of their sales force. The fact that this same set of skills is also applicable to, not just sales management, but to all management situations is stressed. Students apply their knowledge and practise their sales management skills on an individual and group basis. Students are required to participate in a major group project focused on assessing the effectiveness of a sales manager within a sales and marketing organization of a chosen company. Pre-requisites: MKT2282 There are no classes currently scheduled for this course. | |
| MKT2286 | 42.0 | Marketing Research 2Marketing Research 2 Students apply the theory of sound marketing research to understand its importance in the managerial decision-making process in today's competitive marketplace. They apply current techniques to collect, record, and analyze data relating to relevant business marketing challenges. Working in teams, students develop and execute a full research study for industry. This study involves specific delineation of problems, design of a research proposal, along with a collection of secondary and primary data. Teams create and implement a qualitative effort by hosting a focus group and a quantitative research effort using a survey they design. Teams complete the term by interpreting their study's findings and presenting the results for management action. Pre-requisites: MKT2206 and MKT2219 and QUA0008 Co-requisites: MKT2294 There are no classes currently scheduled for this course. | |
| MKT2294 | 42.0 | Integrated Marketing Communications 1Integrated Marketing Communications 1 Students are provided with an in-depth look at the marketing communications mix elements. The role of advertising and promotion, and how they are related to the overall marketing plan are examined in depth. Through practical applications, students learn to develop the skills needed to plan and manage a comprehensive Integrated Marketing Communications (IMC) plan, which includes consumer segmentation, development of appropriate objectives, positioning and competitive creative strategies. Students are introduced to current design software and gain experience creating ad layouts. Pre-requisites: MKT2206 Co-requisites: MKT2286 There are no classes currently scheduled for this course. | |
| MKT2217 | 42.0 | Global MarketingGlobal Marketing Students learn about the issues and the decisions required for businesses to succeed in the global marketplace. The course makes extensive use of electronic methods to characterize and exploit international marketing opportunities. By researching foreign markets, students understand how to evaluate suitable products/services for international target markets, establish efficient international distribution channels, conduct effective international promotion programs, establish profitable international pricing and develop approaches to international financing. A key component is a group term project which involve preparing a country profile, a market audit and a competitive analysis in preparation for the decision on how to grow the business in that country. Pre-requisites: MKT2206 There are no classes currently scheduled for this course. | |
| General Education Elective: choose 1 | |||
| AST2000 | 42.0 | Introduction to Astronomy | |
| COR1737 | 42.0 | Psychopathology - an Introduction to Mental Illnesses | |
| DSN2100 | 45.0 | Design Thinking | |
| ENL1798 | 42.0 | Contemporary Canadian Issues | |
| ENV0002 | 42.0 | Environmental Citizenship | |
| ENV5004 | 42.0 | Waste-Free Ontario | |
| FAM1003 | 40.0 | Psychology of Learning | |
| FIN2300 | 42.0 | Introduction to Personal Finance | |
| GED0021 | 42.0 | Disability in Arts: Portrayals and Identity | |
| GED0022 | 42.0 | Positive Psychology: the Science of Happiness and Well-Being | |
| GED0024 | 42.0 | Anti-Racism: Theory and Practice | |
| GED2200 | 42.0 | Free Speech and the Challenge of Social Media | |
| GED5007 | 42.0 | Transatlantic Slavery and Its Abolition | |
| GED5010 | 42.0 | The Fungus Among Us | |
| GED5301 | 42.0 | On Death, Dying and Medical Assistance in Dying (Maid) | |
| GED7105 | 42.0 | Professionalism and Ethics | |
| GEO0012 | 42.0 | Foreign Landscapes and Their Inhabitants | |
| MGT2346 | 42.0 | Introduction to E-Business | |
| PSI1702 | 42.0 | Government of Canada | |
| PSY0010 | 42.0 | Criminal Psychology - Psychopathic MindsCriminal Psychology - Psychopathic Minds What makes a psychopath tick? Are they born that way, or are they products of society? Are serial killers really possessed with evil, or do they know exactly what they are doing? In this course, students will study how and why some individuals become criminals and why some actually become killers. You will study what is known about serial killers, stalkers, rapists and criminals. Also, the latest techniques used in criminal profiling and questioning will be examined. There are no classes currently scheduled for this course. | |
| SCI2200 | 42.0 | Dynamic Dna: You Are Not Alone | |
| Series: 04 | |||
| MKT2208 | 56.0 | Digital MarketingDigital Marketing Students focus on digital marketing strategies using a broad range of online marketing tools. Establishing key messages, building engagement and effectively communicating with customers is essential in the digital landscape today. Students build a strong foundation in content marketing and management systems, social media marketing, search engine marketing and measurement analytics, all cornerstones to an effective digital strategy. In the major team project, students have the opportunity to apply these digital marketing strategies to an industry client. Pre-requisites: MKT2294 Co-requisites: MKT2260 and MKT2261 and MKT2292 There are no classes currently scheduled for this course. | |
| MKT2213 | 28.0 | Skills for the WorkplaceSkills for the Workplace Students focus on exploring, developing and enhancing the skills required to pursue the next phase of their career preparation. Learners set employment goals and objectives that guide their assignment efforts throughout the term, ensuring they are job-ready upon graduation. Students experience the latest tools and strategies related to career research and effective employment searches, developing a highly effective resume and designing a dynamic and professional digital profile. Learners work to understand the nuances of building an effective professional network and participate in an external networking event to expand these skills. Interview preparation, using role-play, ensures learners are ready to showcase their top attributes to hiring professionals. Students also benefit from learning about specific laddering agreements that are in place between the Business-Marketing program and other diploma, advanced diploma, degree, and graduate certificate programs. Finally, students will spend time interacting with various guest speakers and participating in a community-based volunteer role throughout the term. Pre-requisites: MKT2216 There are no classes currently scheduled for this course. | |
| MKT2260 | 70.0 | Industry Marketing PlanIndustry Marketing Plan Students apply concepts to an industry client. Working in teams, students create a marketing plan for a local business. The course works in tandem with MKT2261 (Field Work), MKT2208 (Digital Marketing) and MKT2292 (IMC 2) allowing the student to develop and practise cross discipline and teamwork skills. Students conduct an in-depth analysis of internal and external marketing factors in order to uncover a target market and positioning opportunity for their industry client which provides the business a new market opportunity. Students then take this marketing strategy and develop a complementary marketing mix to leverage the identified market opportunity, a detailed implementation plan and financial analysis to prove the financial viability of their plan. Pre-requisites: MKT2207 and MKT2283 and MKT2294 Co-requisites: MKT2208 and MKT2261 and MKT2292 There are no classes currently scheduled for this course. | |
| MKT2261 | 42.0 | Marketing Plan Project Field WorkMarketing Plan Project Field Work Student teams are assigned to work with an industry client to research all aspects of the client's business including all pertinent internal and industry micro and macro environmental factors. Students use primary and secondary research tools and methodologies to assess the industry competitive set and conduct an in-depth customer analysis. The knowledge created from this in-field work guides the creation of the Marketing Plan Objectives, strategies and supporting marketing mix programs within the MKT2260 course. Students also learn unique approaches to client management along with enhanced team presentation skills. Pre-requisites: MKT2207 and MKT2283 and MKT2294 Co-requisites: MKT2208 and MKT2260 and MKT2292 There are no classes currently scheduled for this course. | |
| MKT2292 | 56.0 | Integrated Marketing Communications 2 New MediaIntegrated Marketing Communications 2 New Media Further insight into current trends and developments in interactive and digital communications, media relations, event marketing and sponsorship, tradeshow, and public relations is provided. Special emphasis is placed on applying IMC strategies in a business-to-business environment including market segmentation and analysis. Students demonstrate and develop their decision making skills through a business-to-business co-marketing proposal for their industry client. The major team project involves the development of a detailed IMC Execution Plan, an element of the overall industry client marketing plan project. The comprehensive IMC Execution Plan includes campaign objectives, specific media vehicle selection and scheduling within a designated budget. Pre-requisites: MKT2294 Co-requisites: MKT2208 and MKT2260 and MKT2261 There are no classes currently scheduled for this course. | |
| General Education Elective: choose 1 | |||
| AST2000 | 42.0 | Introduction to Astronomy | |
| COR1737 | 42.0 | Psychopathology - an Introduction to Mental Illnesses | |
| DSN2100 | 45.0 | Design Thinking | |
| ENL1798 | 42.0 | Contemporary Canadian Issues | |
| ENV0002 | 42.0 | Environmental Citizenship | |
| ENV5004 | 42.0 | Waste-Free Ontario | |
| FAM1003 | 40.0 | Psychology of Learning | |
| FIN2300 | 42.0 | Introduction to Personal Finance | |
| GED0021 | 42.0 | Disability in Arts: Portrayals and Identity | |
| GED0022 | 42.0 | Positive Psychology: the Science of Happiness and Well-Being | |
| GED0024 | 42.0 | Anti-Racism: Theory and Practice | |
| GED2200 | 42.0 | Free Speech and the Challenge of Social Media | |
| GED5007 | 42.0 | Transatlantic Slavery and Its Abolition | |
| GED5010 | 42.0 | The Fungus Among Us | |
| GED5301 | 42.0 | On Death, Dying and Medical Assistance in Dying (Maid) | |
| GED7105 | 42.0 | Professionalism and Ethics | |
| GEO0012 | 42.0 | Foreign Landscapes and Their Inhabitants | |
| MGT2346 | 42.0 | Introduction to E-Business | |
| PSI1702 | 42.0 | Government of Canada | |
| PSY0010 | 42.0 | Criminal Psychology - Psychopathic MindsCriminal Psychology - Psychopathic Minds What makes a psychopath tick? Are they born that way, or are they products of society? Are serial killers really possessed with evil, or do they know exactly what they are doing? In this course, students will study how and why some individuals become criminals and why some actually become killers. You will study what is known about serial killers, stalkers, rapists and criminals. Also, the latest techniques used in criminal profiling and questioning will be examined. There are no classes currently scheduled for this course. | |
| SCI2200 | 42.0 | Dynamic Dna: You Are Not Alone | |
Careers & Pathways
Careers
Graduates may be employed in a wide range of marketing activities, including sales (both business-to-business and business-to-consumer), sales promotion, advertising, web marketing and social media, marketing research and planning, purchasing, customer service and product/brand management. Opportunities may be available with domestic and international retailing, manufacturing, service and wholesaling firms, and in government departments and agencies. In addition to employment in the public and private sectors, some graduates may pursue self-employment opportunities.
Pathways
Please note: There may be more pathways available for this program than are listed here. Please use our Pathways search tool to see every option.
Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
- Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
- Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
- Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
- Contribute to the development of strategies related to pricing for a product, good and/or service.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Participate in conducting market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Operate within a framework of organizational policies and practices, when conducting business of the organization.
- Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.
Tuition & Fees
2025/2026 Academic Year
Fees are subject to change.
Fees for part-time programs are charged on a course-by-course basis and are published on each individual course page. For questions related to fees, please call the Registrar's Office at 613-727-0002.
Graduation Fee:
Once you have completed all the courses in the program, it is the responsibility of the student to complete a credential application (https://www.algonquincollege.com/online/certificationgraduating/). A graduation fee is charged when the application is submitted. After your credential application has been approved, you will be invited to Convocation.
Additional program related expenses include:
- Books and supplies can be purchased from our college bookstore. For more information go to https://www.algonquincollege.com/coursematerials.
- Level 02 students incur up to $25 in expenses for pricing simulation tools associated with MKT2206.
- Level 03 students incur up to $30 in expenses for research costs associated with MKT2284.
- Level 04 student incur up to $30 in expenses for research costs associated with MKT2261.
Admissions Requirements
All applicants must satisfy both College Eligibility and Program Eligibility requirements.
College Eligibility
The following requirements are recommended to ensure success in the program:
- Ontario Secondary School Diploma (OSSD) or equivalent; OR
- Mature Student status (19 years of age or older and without a high school diploma at the start of the program).
Program Eligibility
The following requirements are recommended to ensure success in the program:
- English, Grade 12 (ENG4C or equivalent).
- Mathematics, Grade 11 (MBF3C or equivalent).
- It is recommended applicants with international transcripts have the following IELTS or TOEFL scores to ensure success:
- IELTS-International English Language Testing Service (Academic) Overall band of 6.0 with a minimum of 5.5 in each band; OR TOEFL-Internet-based (iBT) Overall 80, with a minimum of 20 in each component: Reading 20; Listening 20; Speaking 20; Writing 20; OR Duolingo English Test (DET) Overall 110, minimum of 110 in Literacy and no score below 95.
Application Information
Registration Note:
If you would like to take courses individually or start the program part time, you are not required to apply to the program. You can register for up to three courses per term by clicking on the course title and selecting "Register Online".
Additional Information
Program Resources
Only year one (Level 01 and 02) of this program is available online. Year two (Level 03 and 04) must be completed full-time on campus. Students who completed Level 01 and Level 02 through AC Online are not eligible for Co-op in Year 2 on-campus.
Please visit the Business-Marketing Transfer Guide at https://www.algonquincollege.com/online/business-marketing-transfer/ for further information regarding the transfer process and deadlines.
International students wishing to study online should visit https://www.algonquincollege.com/online/international for information related to International online students and for International fees information prior to registering. Please note that AC Online programs do not qualify international students for new study permits or study permit extensions.
Graduates are eligible to apply for certifications from the Canadian Professional Sales Association (CPSA), visit https://www.cpsa.com
Courses appearing to be unavailable online (during the registration period) may have substitute courses which are taken instead. If you are a full-time student, you are automatically put into those courses; if you are part-time, please contact AC Online for the current substitutions and links to these courses.
PRIOR LEARNING AND RECOGNITION (PLAR):
Students who wish to apply for PLAR need to demonstrate competency at a post-secondary level in all of the course learning requirements. Evidence of learning achievements for PLAR candidates may include a comprehensive challenge examination and/or completion of a portfolio.
AC ONLINE ACADEMIC PLANNER:
The Academic Planner provides registered part-time students the ability to declare into a program of study. The Academic Planner outlines successfully completed courses to date, as well as courses that need to be completed in order to meet graduation requirements. It is therefore, essential that all part-time students declare to their program of study, allowing administrators to plan course offerings. The tool is available on ACSIS, located under 'Part-time Students' on the left-hand toolbar.
PROGRAM PROGRESSION:
As per policy AA39: Program Progression and Graduation Requirements when students are admitted to a program, they are assigned to the Program of Study that aligns with their start date. If a student takes a break for two or more consecutive terms the Program of Study is reset to align with the current version (when studies are resumed).
Contact
Future Students
For additional information, please contact our Customer Service Representative team at online@algonquincollege.com and they will direct you to the best person to answer your specific questions.
Current Students
For additional information, please reference the AC Online Circle of Care.