Nurture your creative skillset to boost your career in marketing.

The Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles.

Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire.

Learn about how marketing affects the operations of a business - from product conception to launch and delivery.

Explore concepts such as:

• marketing to the consumer and business marketplace
• product and pricing strategies
• marketing planning and decision-making
• global marketing
• marketing communications and promotions
• marketing research
• professional selling
• sales management
• digital marketing and distribution

Complete hands-on assignments that involve case studies, online discussion boards, research and role-playing. You also have the opportunity to work with real-world clients in the program, including developing a full marketing plan for a local client.

This online version of the program is available only for Levels 01 and 02. After that, you have to go to the Ottawa campus to complete the rest of the program. You are only eligible for the co-op version of this program if you complete all levels on campus.

After you graduate, you may find employment in a wide range of marketing opportunities, including:

• sales (both business-to-business and business-to-consumer)
• sales promotion
• advertising
• web and digital marketing
• social media
• marketing research and planning
• purchasing
• customer service
• product/brand management

The program also provides a great foundation for additional Algonquin College post-secondary accreditation opportunities through graduate credit transfer agreements, including:

• Business Administration - Marketing or Advertising and Marketing Communications Management Ontario College Advanced Diploma
• Business - Management and Entrepreneurship Ontario College Diploma
• Bachelor of Commerce (Marketing) (Honours)
• Bachelor of Digital Marketing Communication (Honours)
• Three-year Bachelor of Commerce and four-year Bachelor of Business Administration Degree opportunities through joint Algonquin College and Nipissing University agreement
• Other degree programs through various University Degree program articulation agreements

To qualify for this diploma, you must complete the program within 4 years.

SUCCESS FACTORS

This program is well-suited for students who:

• Are excited by the prospect of taking a hands-on approach to learning and interacting with industry clients and business leaders.
• Are seeking a career path that offers a range of employment opportunities and places them at the centre of an organization's decision-making processes and creative execution.
• Enjoy interacting with others in a group setting.
• Are interested in examining business situations and creating customized solutions.

Careers

Graduates may be employed in a wide range of marketing activities, including sales (both business-to-business and business-to-consumer), sales promotion, advertising, web marketing and social media, marketing research and planning, purchasing, customer service and product/brand management. Opportunities may be available with domestic and international retailing, manufacturing, service and wholesaling firms, and in government departments and agencies. In addition to employment in the public and private sectors, some graduates may pursue self-employment opportunities.

Pathways

Please note: There may be more pathways available for this program than are listed here. Please use our Pathways search tool to see every option.

The graduate has reliably demonstrated the ability to:

1. Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
2. Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
3. Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
4. Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
5. Contribute to the development of strategies related to pricing for a product, good and/or service.
6. Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
7. Participate in conducting market research to provide information needed to make marketing decisions.
8. Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
9. Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
10. Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
11. Develop learning and development strategies to enhance professional growth in the field.
12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
13. Operate within a framework of organizational policies and practices, when conducting business of the organization.
14. Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Application Information

Registration Note:

If you would like to take courses individually or start the program part time, you are not required to apply to the program. You can register for up to three courses per term by clicking on the course title and selecting "Register Online".

Program Resources

Only year one (Level 01 and 02) of this program is available online. Year two (Level 03 and 04) must be completed full-time on campus. Students who completed Level 01 and Level 02 through AC Online are not eligible for Co-op in Year 2 on-campus.

Please visit the Business-Marketing Transfer Guide at https://www.algonquincollege.com/online/business-marketing-transfer/ for further information regarding the transfer process and deadlines.

International students wishing to study online should visit https://www.algonquincollege.com/online/international for information related to International online students and for International fees information prior to registering. Please note that AC Online programs do not qualify international students for new study permits or study permit extensions.

Graduates are eligible to apply for certifications from the Canadian Professional Sales Association (CPSA), visit https://www.cpsa.com.

Courses appearing to be unavailable online (during the registration period) may have substitute courses which are taken instead. If you are a full-time student, you are automatically put into those courses; if you are part-time, please contact AC Online for the current substitutions and links to these courses.

AC ONLINE ACADEMIC PLANNER:
The Academic Planner provides registered part-time students the ability to declare into a program of study. The Academic Planner outlines successfully completed courses to date, as well as courses that need to be completed in order to meet graduation requirements. It is therefore, essential that all part-time students declare to their program of study, allowing administrators to plan course offerings. The tool is available on ACSIS, located under 'Part-time Students' on the left-hand toolbar.

PRIOR LEARNING ASSESSMENT AND RECOGNITION (PLAR):
Students who wish to apply for PLAR need to demonstrate competency at a post-secondary level in all of the course learning requirements. Evidence of learning achievements for PLAR candidates may include a comprehensive challenge examination and/or completion of a portfolio.

PROGRAM PROGRESSION:
As per policy AA39: Program Progression and Graduation Requirements when students are admitted to a program, they are assigned to the Program of Study that aligns with their start date. If a student takes a break for two or more consecutive terms the Program of Study is reset to align with the current version (when studies are resumed).

Future Students

For additional information, please contact our Customer Service Representative team at online@algonquincollege.com and they will direct you to the best person to answer your specific questions.

Current Students

For additional information, please reference the AC Online Circle of Care.