Creating Customer Loyalty

Course: CAL0004


This course is part of the following part-time on campus and/or online program(s):

To keep loyal customers and attract new valuable segments, organizations must foster a culture of strategic agility, lean performance and continuous improvement. Students are introduced to lean strategies and tools for organizational problem solving and lean performance improvement in customer-focused environments. Using real-world examples and case studies on fostering innovation, evaluating and implementing improvements, students acquire strategic management practices for leading, facilitating, and inspiring lean transformation and creating customer value.


All sections for this course are in progress.