Crisis Communication and Public Information Management
This course is part of the following part-time on campus and/or online program(s):
During a crisis, the media is often seen as the enemy. Most companies and organizations do not realize that adopting a strategy of working with the media can make managing the crisis a lot easier. Students understand how the media operates in a crisis, how to proactively work with the media during a crisis, and how to communicate through the media to reach all key audiences and stakeholders. Students also gain a solid grounding on how public information fits into the Incident Command System.