Digital Analytics

Course: DAT2100


This course is part of the following part-time on campus and/or online program(s):

In today's multichannel business environment, understanding how customers interact with digital touchpoints is critical to the success of an organization. Using a practical, vocation-oriented approach, learners develop a thorough understanding of the digital analytics landscape, from data collection methodologies and tools to the limitations imposed by technology and privacy matters. Learners identify which metrics best measure web, mobile, social and marketing channels and how to use each one to gain insights into customer experience.

WINTER 2017
Online Learning
Section Date(s) ModePrice
800 Jan 10 - Mar 7Online$405.95 Register Online
842 Mar 1 - Apr 26Online$405.95 Register Online