Digital Marketing

Course: MKT2208


This course is part of the following part-time on campus and/or online program(s):

Students focus on digital marketing strategies using a broad range of online marketing tools. Establishing key messages, building engagement and effectively communicating with customers is essential in the digital landscape today. Students build a strong foundation in content marketing and management systems, social media marketing, search engine marketing and measurement analytics, all cornerstones to an effective digital strategy. In the major team project, students have the opportunity to apply these digital marketing strategies to an industry client.

Prerequisites

MKT2206 and MKT2291

Corequisites

MKT2260 and MKT2261 and MKT2292


All sections for this course are in progress.