Course: MKT2317

This course is part of the following part-time on campus and/or online program(s):

Students are provided an overview of the marketing functions used in an organization, which serves to support them in their chosen business career. Students learn the strategic market planning process in both the business-to-consumer and business-to-business market areas. Elements of their learning include environmental scanning, the ability to identify and segment markets, understanding buyer behaviours and the importance of marketing research. This results in the understanding of a coordinated marketing program (product, price, promotion and distribution channels). The relationship marketing has with other business functions and environments in which organizations' marketing professionals operate is also examined. These concepts are viewed within the context of traditional and e-business consumer and business markets.

Online LearningRequired Books for Online Learning
Section Date(s) ModePrice
800 Jan 10 - Apr 18Online$405.95 Register Online
841 Feb 1 - May 10Online$405.95 Register Online
842 Mar 1 - Jun 7Online$405.95 Register Online
843 Apr 3 - Jul 10Online$405.95 Register Online