Course: MKT7311

This course is part of the following part-time on campus and/or online program(s):

Students acquire an understanding of what marketing is, what marketing professionals do, the four "Ps" of marketing (product, price, place, promotion), buyer concerns, needs and motives, product/service selling features, strategic planning, competitive and environmental analysis, marketing strategy and a course teamwork project.

All sections for this course are in progress.