Marketing Campaign Analysis Techniques

Course: MKT2120

This course is part of the following part-time on campus and/or online program(s):

Today's marketer is presented with an ever-growing number of ways to target and reach the digital consumer. Measuring the business value of interactions across offline and online channels is a constant challenge. Learners measure the customer's multichannel journey, focusing on what happens beyond the click. Through real-life scenarios, learners become familiar with the myriad of acquisition and retention-based marketing channels - from email, display advertising and Paid Search, to social media and multichannel tactics - and then apply digital analytics concepts to measure, report, analyze and help marketers understand a campaign's business performance.

Online Learning
Section Date(s) ModePrice
800 Jan 10 - Mar 7Online$405.95 Register Online
842 Mar 1 - Apr 26Online$405.95 Register Online