Marketing Plan Project Field Work

Course: MKT2261

This course is part of the following part-time on campus and/or online program(s):

Student teams are assigned to work with an industry client to research all aspects of the client's business including all pertinent internal and industry micro and macro environmental factors. Students use primary and secondary research tools and methodologies to assess the industry competitive set and conduct an in-depth customer analysis. The knowledge created from this in-field work guides the creation of the Marketing Plan Objectives, strategies and supporting marketing mix programs within the MKT2260 course. Students also learn unique approaches to client management along with enhanced team presentation skills.


MKT2206 and MKT2207 and MKT2283 and MKT2284



All sections for this course are in progress.