Selling for Success

Course: MKT2322

This course is part of the following part-time on campus and/or online program(s):

Students develop the selling skills they require during a business career. Major topics studied include the importance of the selling function to all types of organizations, ethical issues in selling and steps in the selling process. Students are introduced to an industry Standard Customer Relationship Management system where they gain a basic knowledge of the system from a salesperson's perspective. Students also learn how to develop enduring customer relationships and the important role of customer service in relationship building. Focus is on the student preparing and delivering a sales presentation and written proposal.


Fall 2016: Section 583 is a hybrid course (a combination of on campus and online).


MKT2307 and MKT2324

Required Software

Students require video cam recorders
Online LearningRequired Books for Online Learning
Section Date(s) ModePrice
800 Jan 10 - Apr 18Online$524.60 Register Online