Strategic Analytics

Course: BUS2130

This course is part of the following part-time on campus and/or online program(s):

The success of a digital analytics program is contingent on the web analyst's ability to align measurement efforts to business objectives and effectively communicate digital insights across various levels of an organization. Learners create relevant and actionable key performance indicators that align digital analytics to business objectives, and integrate analytics within digital development and business decision-making processes. Key organizational challenges and solutions for fostering an analytics culture are explored, focusing on the development of stakeholder communication strategies to drive customer experience improvements.

Online Learning
Section Date(s) ModePrice
800 Jan 10 - Apr 18Online$405.95 Register Online